Saturday edition: Media is broken | Carlsberg kicks off pitch | Ffitch steps down as Telegraph ad chief

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Campaign: Media March 04, 2017

Media news and analysis, powered by Media Week Media is broken and 'needs a total reset' Emily Tan Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight. Carlsberg kicks off global media pitch Gurjit Degun Carlsberg is reviewing its global media planning and buying requirements. Ffitch to step down as Telegraph advertising chief after a year Gideon Spanier Robert Ffitch is to step down as director of advertising revenues at Telegraph Media Group after only a year in the role. Sorrell: Trump presidency is good news for global economy Matthew Chapman Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community. ITV ad revenues drop for first time since 2009 recession Daniel Farey-Jones ITV has reported its first fall in annual advertising revenues since the 2009 recession but stronger production revenues helped its pre-tax profit rise 4% to £847m. Google's Matt Brittin on tax, Brexit and the future of the internet Matthew Gwyther Being a boss at the most powerful tech company on the planet is a prized job. But it brings its own set of challenges, as Google's EMEA president has found out - from ethical dilemmas to facing questions from MPs about tax and his salary. O2 looks to give mobile users 'more control' to block ads Gideon Spanier O2 is considering giving its users "more control" to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Instagram launches ads in Stories globally Emily Tan Instagram has officially launched its immersive, full-screen ads within Instagram Stories today. Social media less about fun as users become 'more like brands' Omar Oakes Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles. WPP enjoys record year as net profit leaps 20.6% to £1.5bn Emily Tan WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6% to £1.5bn. Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Google: We got balance wrong on 'educating' advertisers about brand safety on YouTube Gideon Spanier Google has admitted "we haven't done a good enough job" of "educating" advertisers and other players in the digital media supply chain about where their ads will appear. Snap closes first trading day up 44% at $28bn Emily Tan Despite the doubts expressed by investors, Snap has closed its first trading day at $24.48 (£19.96), up 44% giving it a market capitalisation value of $28.33bn. Murdoch praises UK public-service TV as he 'sells' Sky takeover Gideon Spanier James Murdoch has praised Britain's public service broadcasting output and record of "impartial news" but warned of a fast-changing, super-competitive global market as he sold the virtues of his planned acquisition of Sky. Promoted Blink and you'll miss it... Georganna Simpson ...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Social Selling Media Manager - Tech up to £42,500 (max) Media Recruitment, Reading, Berkshire Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Business Development Manager - Media & Events Salary basic £45-50K plus car allowance and commission Lloyd Recruitment Services, East Grinstead, West Sussex European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Media Sales Executive - People Management / Supply Management Dependent on Experience + Commission Haymarket Media Group, Twickenham Riverside, London (Greater)

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