Coke follows McDonald's by axing YouTube show | Moneysupermarket is back with a new ad - and it's zanier than ever | Industry responds to Google's apology in brand safety row

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Campaign: Brands March 23, 2017

Brand news and analysis, powered by Marketing Coke follows McDonald's by axing YouTube show Simon Gwynn Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy. Moneysupermarket is back with a new ad - and it's zanier than ever Gurjit Degun Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign. Industry responds to Google's apology in brand safety row Simon Gwynn Google's response to revelations that a series of major brands were inadvertently funding extremist content with their ads has received a cautious welcome. Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising Simon Gwynn Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content. M&S new ad strategy with Grey will be based on attitude, not age Simon Gwynn Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said. Why brands must embrace storytelling's 'dark side' Gemma Charles Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told an Advertising Week audience today (23 March). Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers Omar Oakes Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown faces" being among this year's speakers. Dave Trott warns marketers are being failed by 'obsequious' ad agencies Omar Oakes Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of the UK's most senior marketers has been told. Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history' Simon Gwynn Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an "industry-first" spiral-shaped bottle. David Gandy urges advertisers to reappraise masculinity Nicola Kemp Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open to a wide range of fashion role models. Hyundai renews presence on Piccadilly Lights Simon Gwynn Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched off in January for a major redevelopment. Embrace RealEquality and redesign the future to be as much female as it is male Tracey Follows Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilising. MPC responds to growing demand for furry ad stars Emily Tan The people who brought the furry stars of The Jungle Book and John Lewis "Buster the Boxer" to life are launching a division dedicated to creature development. Context is crucial when considering ads on Google Claire Beale How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire? Promoted The Thinkboxes: January/February 2017 Thinkbox Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better? Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing - Marketing Manager - Music & Entertainment Focused C Negotiable Ultimate Asset, City of London, London / London Global Communications Specialist £40-45,000 Devonshire, London Digital Marketing Associate £120-170 per day Devonshire, London Marketing Operations Executive £130-170 per day Devonshire, London Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, City of London, London Brand Marketing Manager Around £47,000 + car, bonus, pension & healthcare Slimfast, Ascot, Berkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater)

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