Saturday edition: Top agencies of 2016 | Why one brand replaced its agency with AI

 

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Campaign: Agencies March 18, 2017

Grey London shoots up billings rankings Gurjit Degun Grey London had the biggest proportional rise in billings in 2016 among the top ten ad agencies. Why Cosabella replaced its agency with AI and will never go back to humans Emily Tan In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%. Top 100 agencies The top 100 agencies ranked by Nielsen Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies Gideon Spanier Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf. Dave Buonaguidi replies to 'This is bullshit', an open letter to adland by a working mum Staff Dave Buonaguidi, the chief creative officer at Crispin Porter & Bogusky London, replies to the letter writer who took a swipe at the returner scheme his agency has signed up to. BBH splits with Britvic ahead of ad review Gurjit Degun Britvic, the soft drinks business, is reviewing its creative agency roster in a bid to "streamline agency support services". Sorrell calls out Google on 'lack of responsibility' for brand safety Gurjit Degun Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety. Bolloré: Havas overhaul will be worth the pain Havas Group chief executive Yannick Bolloré sat down with Campaign to give details of the company's new approach merging creative and media. Yannick Bolloré on the new Havas Village and merging creative and media Gideon Spanier Yannick Bolloré, global chief executive of Havas Group, talked to Campaign at the launch party for the Havas Village in King's Cross, London. Ted Baker's global campaign debuts 360º shoppable film Emily Tan For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers". Kitcatt Nohr and Chemistry to merge into DigitasLBi Maisie McCabe Kitcatt Nohr and Chemistry, the Publicis Groupe direct agencies, are to be integrated into DigitasLBi to create a CRM specialist hub. Richard Denney to leave MullenLowe London Gurjit Degun Richard Denney, executive creative director at MullenLowe London, is leaving without a job to go to. Reaching consumers in the right mood could make digital ads 40% more effective Emily Tan Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study. Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Account Director - ATL Up to £47K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater) Account Manager - Creative Advertising Agency £28k - £33k Spectrum 360 Recruitment, London Central, Soho Account Manager - Creative Agency £28k - £30k Spectrum 360 Recruitment, London Central, Soho Group Account Director (China) Flexible Direct Recruitment, Asia Account Director with a twist- London- 40-45K 40-45K basic plus benefits The Jefferson Group, London (Central) Planning & Strategy - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Development & UX - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Data & Analysis - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Account Management - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater)

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