Saturday edition: Yorkshire Tea enlists celebs in biggest-ever campaign | Nokia 3310 reborn in 'colourful reimagining' of classic phone | Nils Leonard launches eco-friendly coffee brand

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Campaign: Brands March 04, 2017

Brand news and analysis, powered by Marketing Yorkshire Tea enlists celebs in biggest-ever campaign Brittaney Kiefer Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. Nokia 3310 reborn in 'colourful reimagining' of classic phone Matthew Chapman The Nokia 3310, the phone that was renowned for its sturdiness and seemingly never-ending battery life, is returning in a "colourful reimagining". Nokia 3310 and the people who love it Emily Tan The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why? Nils Leonard launches eco-friendly coffee brand Kate Magee Nils Leonard, the former chairman and chief creative officer of Grey London, has launched a coffee brand that aims to shake up the coffee capsule market. Mother partners Pippa Dunn for marketing joint venture Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands. P&G launches equal pay campaign ahead of International Women's Day Emily Tan Procter & Gamble is adding its bit to the fight for equal pay with a new corporate ad, launched in the run-up to International Women's Day. Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team Matthew Chapman Huawei is targeting a "new cosmopolitan" audience as it backs away from celebrities in its advertising and significantly increases the size of its European marketing operations. Social media less about fun as users become 'more like brands' Omar Oakes Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles. Will.i.am: mobile networks must rethink their relationship with consumers Simon Gwynn Will.i.am is collaborating with mobile network Veon in the launch of an app the company hopes will revolutionise its relationship with consumers. Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust' Matthew Chapman Johnson & Johnson president of global marketing services Debra Bass says the brand is putting empathy at the forefront of its activity at a tumultuous time for the world. Uber CEO caught arguing with driver on video Emily Tan Uber's controversial chief executive, Travis Kalanick, was caught on video arguing with a driver for the company who accused Kalanick of forcing him to bankruptcy. O2 unveils blue rabbit mascot for live experiences campaign Omar Oakes O2 has unveiled a blue rabbit brand mascot in a new ad campaign promoting live experiences. O2 looks to give mobile users 'more control' to block ads Gideon Spanier O2 is considering giving its users "more control" to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Brands challenged to keep up with the pace of tech Simon Gwynn If there was a unifying trend among the conversations at Mobile World Congress in Barcelona this week, it might have been the acceleration of technology beyond the point at which humans can understand and exploit it. Chelsea Flower Show loses headline sponsor Daniel Farey-Jones The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal. Promoted Blink and you'll miss it... Georganna Simpson ...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial. Promoted Put your brand's eggs in one basket this Easter Getmemedia Sponsoring the York Easter Family Festival is a fantastic opportunity to raise brand awareness If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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