Friday, 24 March 2017

Coke marketing chief Marcos de Quinto retires amid leadership shake-up | NatWest and RBS to close 158 branches | How to solve the conundrum of Google

Campaign: Brands

Campaign: Brands
March 24, 2017
Brand news and analysis, powered by Marketing
Coke marketing chief Marcos de Quinto retires amid leadership shake-up
Coke marketing chief Marcos de Quinto retires amid leadership shake-up

Omar Oakes

Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks giant.

NatWest and RBS to close 158 branches
NatWest and RBS to close 158 branches

Simon Gwynn

Royal Bank of Scotland, which remains majority-owned by taxpayers, is to close 158 branches across its NatWest and RBS brands.

How to solve the conundrum of Google
How to solve the conundrum of Google

Tom Laranjo

There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.

Ofcom says broadband providers should pay instant compensation for bad service
Ofcom says broadband providers should pay instant compensation for bad service

Simon Gwynn

Broadband customers who experience slow repairs and missed appointments should be compensated automatically without having to go through a claims process, Ofcom has proposed.

Twitter could launch paid membership option
Twitter could launch paid membership option

Simon Gwynn

Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in the face of stagnating user numbers.

Protect our ad heritage and plan for the future
Protect our ad heritage and plan for the future

Ian Twinn

Outgoing ISBA director of public affairs Ian Twinn reflects on more than 18 years at the industry body.

Top ten takeaways from Advertising Week Europe 2017
Top ten takeaways from Advertising Week Europe 2017

Staff

Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

Watch: trust dominates discussion at Advertising Week Europe
Watch: trust dominates discussion at Advertising Week Europe

James Page

Campaign asked visitors at Advertising Week Europe, as well as its executive director Matt Schnecker, about the importance of trust in the industry.

1800 Tequila uses the medium of a liquor ad to create their idea of 'modern man'
1800 Tequila uses the medium of a liquor ad to create their idea of 'modern man'

Unruly

Social video experts at Unruly review "Hands", the latest viral by 1800 Tequila.

Wins this week: Max Factor, Green Flag, Jackpotjoy
Wins this week: Max Factor, Green Flag, Jackpotjoy

Staff

Campaign's weekly round-up of account moves across advertising and media.

The future of content: the agency, the media owner and the influencer
Promoted
The future of content: the agency, the media owner and the influencer

Edward Craig

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media.

A year's worth of brand coverage for just one night's sponsorship? Here's how
Promoted
A year's worth of brand coverage for just one night's sponsorship? Here's how

Getmemedia

Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country

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