Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube | St Patrick's Day roundup | Cannes Lions Creative Marketer for 2017 named

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Campaign: Brands March 17, 2017

Brand news and analysis, powered by Marketing Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube Gurjit Degun The government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4 and L'Oréal have pulled their ads from YouTube. St Patrick's Day roundup: Activity from brands including Guinness, Bulmers and KFC Susan Billinge Guinness, Bulmers and Paddy Power are among the brands rolling out St Patrick's Day-themed work. Burger King named Cannes Lions Creative Marketer for 2017 Simon Gwynn Burger King has been named the Cannes Lions Creative Marketer of the Year 2017. Uber riders get exclusive Manchester United content Emily Tan Uber riders in 200 cities will get to view exclusive videos as part of the company's global partnership with Manchester United. Marketers who understand what makes us human won't go too far wrong Richard Larcombe At the core of people are basic human drivers that have not really changed for a long time, says Tesco Bank's brand and marketing director. Tech's new frontier: the human brain Marie Stafford There may come a day when virtual personal assistants live in our brains. What will that mean for marketers? Google tells brands and agencies: We hear you loud and clear on ad safety Simon Gwynn Google can and will do more to protect advertisers from appearing next to controversial content, its UK managing director Ronan Harris has stated a blog post. Brands are responsible for upholding influencer guidelines Emily Tan It is up to brands and marketers to ensure the influencers they work with adhere to the recent guidelines around affiliate marketing issued by the Committees of Advertising Practice, the organisation has said. McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back Simon Gwynn McDonald's has faced a mixture of bemusement, snark and fury after an unknown culprit posted a tweet on one of its accounts, criticising Donald Trump. Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter Emily Tan In conjunction with the Cheltenham Festival's iconic Gold Cup race which takes place today, Paddy Power is running a Snapchat filter that celebrates both the race and St Patrick's Day. Most marketers still don't get mobile Emily Tan The majority of marketers feel they still haven't got to grips with how to adequately tap into the way people use mobile today. YouTube film takes action to inspire connectivity around the globe Be On Social video experts at Be On review YouTube's "#HerVoiceIsMyVoice". Three things CMOs need to know to avoid ad misplacement Nick Suckley Tips for chief marketing officers who want to mitigate the risk that their ads will appear next to unsavoury content. SXSW diary: nothing feels radical anymore Laura Jordan Bambach Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive. Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Marketing Executive/Marketing Manager (events) £26000 - £28000 per annum + profit share + benefits! Regan & Dean Recruitment Limited, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Key Account Director / Sales Manager - Online Recruitment £60K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Content Marketing Editor - Financial Services £50000 - £70000 per annum + excellent benefits Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater) Marketing Manager - New Product Development £44,128 Macmillan Cancer Support, London (Central), London (Greater)

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