C4 study claims broadcaster VOD is 20% cheaper than YouTube | Sports Direct can't lay claim to words 'direct' or 'fitness'

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Campaign Breakfast Briefing March 21, 2017

Channel 4 study claims broadcaster VOD is 20% cheaper than YouTube Simon Gwynn New research commissioned by Channel 4 has found that the effective cost per thousand views on broadcasters' video-on-demand platforms is far cheaper than the equivalent cost on YouTube or Facebook. Sports Direct can't lay claim to words 'direct' or 'fitness', court case finds Simon Gwynn Sports Direct has lost a trademark infringement case against online retailer Fitness Direct, whose name it claimed was "detrimental to the distinctiveness" of its brand. CBI, Warner Bros, Candy Crush and IPG on diversity and talent Sonoo Singh The issue of talent and how to access it in a post-Brexit world came under the spotlight today (20 March) at Advertising Week Europe. Michael Roth: IPG will not 'do a Havas' and pull Google spend Sonoo Singh Interpublic chairman and chief executive Michael Roth lamented the duopoly of Google and Facebook at an Advertising Week Europe session today but said IPG would "not do a Havas" and freeze advertising on Google. From internet to splinternet: why there's something wrong with the web Stuart Aitken The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW. Media planning is suffering a shortage of storytellers Daniel Farey-Jones The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday. Adobe integrates TubeMogul acquisition with Advertising Cloud launch Emily Tan Adobe has launched an ad platform that combines its Media Optimizer offering with its new acquisition, TubeMogul. Govt meets with Google over 'totally unacceptable' YouTube issues Ian Griggs Google bosses have apologised and promised improvements after being hauled into the Cabinet Office following a Times investigation that found government campaigns had appeared alongside extremist videos on YouTube. Promoted First large format landscape digital screen network connects UK's top 20 conurbations Getmemedia Cutting edge digital technology will enable brands to target millions of drivers using the country's busy motorway network Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Manager £35000 - £38000 per annum Twist Recruitment, London Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Account Manager £30k - £32k + excellent benefits MODA consult, London (Central), London (Greater) Account Manager £27k - £30k + excellent benefits MODA consult, London (Central), London (Greater) Agency Account Manager - Digital/Experiential £28000 - £32000 per annum Regan & Dean Recruitment Limited, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking

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