Unilever could offload historic spreads division in bid to keep shareholders happy | Google's Matt Brittin apologises to industry over ad placement | Vodafone, Sky and HSBC join retreat from Google

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Campaign: Brands March 20, 2017

Brand news and analysis, powered by Marketing Unilever could offload historic spreads division in bid to keep shareholders happy Simon Gwynn Unilever is considering steps including selling its spreads business, which includes the Flora and Stork brands, as it responds to the upheaval caused by Kraft Heinz's surprise takeover attempt. Google's Matt Brittin apologises to industry over ad placement Daniel Farey-Jones Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube. Vodafone, Sky and HSBC join retreat from Google Simon Gwynn Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google. The benefits of marketing to a wide target audience Sacha Deshmukh Brands seeking to reach into new markets might consider making their targets as big and broad as possible, says Sacha Deshmukh. UBS marketing chief: when it comes to diversity, be the change you want to talk about Simon Gwynn UBS is talking about the barriers that women face in the latest stage of its brand campaign. But this would lack all credibility if it didn't have its own house in order, its group chief marketing officer said. Co-op Food helps daughter surprise her mum in Mother's Day campaign Brittaney Kiefer The Co-op Food has launched a Mother's Day campaign starring a real daughter and her mum to inspire people to make the event more special. Guardian chief David Pemsel reveals venture arm investments Daniel Farey-Jones Guardian Media Group has invested in a mobile video advertising start-up called Vidsy, as well as a fund led by venture capital figure Saul Klein. Murderous AI (or not), megacorps, superhumans and other trends from SXSW Dino Burbidge Once the initial shock on the senses dies down, one begins to notice key themes. Dove, Boots and Green Party ads honoured at inaugural casting awards Simon Gwynn Unilever's Dove has been honoured for diversity in casting at the first Casting Directors Association Casting Awards in London this evening. Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing - Marketing Manager - Music & Entertainment Focused C Negotiable Ultimate Asset, City of London, London / London Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, City of London, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater) Marketing Manager - New Product Development £44,128 Macmillan Cancer Support, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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