Thursday, 23 March 2017

Sainsbury's media review back on after PHD protest | The latest from Ad Week Europe 2017

Campaign: Media

Campaign: Media
March 23, 2017
Media news and analysis, powered by Media Week
Sainsbury's media review back on after PHD protest
Sainsbury's media review back on after PHD protest

Gideon Spanier

Sainsbury's has dramatically reopened its £115m media review after PHD lodged a complaint about the pitch process following its defeat to M/SIX.

Coke follows McDonald's by axing YouTube show
Coke follows McDonald's by axing YouTube show

Simon Gwynn

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy.

Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising
Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising

Simon Gwynn

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

Industry responds to Google's apology in brand safety row
Industry responds to Google's apology in brand safety row

Simon Gwynn

Google's response to revelations that a series of major brands were inadvertently funding extremist content with their ads has received a cautious welcome.

Context is crucial when considering ads on Google
Context is crucial when considering ads on Google

Claire Beale

How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire?

Google's too slow in waking up to its responsibilities
Google's too slow in waking up to its responsibilities

Gideon Spanier

Google, Facebook and other platforms cannot avoid the fundamental issue - the power of publication and broadcast comes with responsibility and freedom of speech has limits.

Independent posts growth a year after print closure
Independent posts growth a year after print closure

Gurjit Degun

The Independent has increased its commercial revenue by 50% year on year since dropping its print product 12 months ago.

Guardian tells staff to prepare for compulsory job cuts
Guardian tells staff to prepare for compulsory job cuts

Simon Gwynn

The 1,500 staff at The Guardian and The Observer have been warned that some of their jobs will be lost as publisher Guardian Media Group continues its plan to turn around years of heavy losses.

Sanofi calls €900m global media pitch
Sanofi calls €900m global media pitch

Gideon Spanier

Sanofi, the French-owned pharmaceuticals giant, has launched a review of its estimated €900m global media business.

Hyundai renews presence on Piccadilly Lights
Hyundai renews presence on Piccadilly Lights

Simon Gwynn

Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched off in January for a major redevelopment.

Advice for anyone adverse to change
Advice for anyone adverse to change

Sue Unerman

You can't really buy into any change until you fully understand what it means for you personally, writes Sue Unerman.

Pitch update: Costa, National Trust, Halfords
Pitch update: Costa, National Trust, Halfords

Staff

Agencies compete for Halfords while Mother pulls out of the race.

Advertising Week 2017: all the news and views
Advertising Week 2017: all the news and views

Check out all the latest news and opinion from Advertising Week Europe 2017

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

When programmatic meets artificial intelligence... the future begins
Promoted
When programmatic meets artificial intelligence... the future begins

Edward Craig

The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing...

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