Yannick Bolloré on merging creative and media | Nytol picks Lucky Generals | Why agencies need to harness part-timers

 

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Campaign: Agencies March 14, 2017

Yannick Bolloré on the new Havas Village and merging creative and media Gideon Spanier Yannick Bolloré, global chief executive of Havas Group, talked to Campaign at the launch party for the Havas Village in King's Cross, London. Nytol picks Lucky Generals Emily Tan Nytol's parent company, Perrigo, has appointed Lucky Generals to handle branding and communications for the sleep aid brand. Agencies need to harness the power of part-timers Christina Lemieux The ad industry is desperately trying to become more diverse and a big part of getting there is exploring non-traditional working paradigms. IOC appoints Publicis for 2018 Winter Olympics global campaign Kate Magee The International Olympic Committee has appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea. How do brands create healthy agency relations? John Tylee What can marketers do to stop relationships with agencies disintegrating in an atmosphere of mutual frustration and mistrust? Reaching consumers in the right mood could make digital ads 40% more effective Emily Tan Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study. J. Walter Thompson: A year in the shadow of the Erin Johnson case I-Hsien Sherwood and Eleftheria Parpis As the discrimination suit continues to wind its way towards court, the WPP agency attempts to regroup and stay focused. Brexit wounds: We employ people from outside the UK because it makes us better Richard Huntington The government's vision of "British jobs for British people" imperils a world-leading creative industry markedly richer for outside talent SXSW diary: Robot comedy and grown ups playing science Laura Jordan Bambach Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive. Five takeaways from SXSW 2017 Stephen Maher MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity fight. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... The Work Transport for London "Every report helps build a picture" by VCCP VCCP's second campaign for Transport for London aims to persuade more women to come forward and report unwanted sexual behaviour on public transport. Pearson "First words" by FCB Inferno Pearson builds upon its Project Literacy initiative with a campaign focusing on adult illiteracy. L'Oréal Paris "French lessons with Helen" by McCann London Helen Mirren returns in a new L'Oréal Paris campaign by McCann London that continues to challenge attitudes towards older women. Sun Bets "Chelter belter" by Pulse Creative The Sun is bringing race-goers at Cheltenham a "Chelter belter", with a week of activity and a new TV ad. More TRENDING Havas Group unites creative and media divisions under one P&L Emily Tan Starting today, Havas Creative Group and Havas Media Group will no longer exist as divisions but will become business units under one regional P&L. Why Sonos has to sell the disease before selling the cure Simon Gwynn Playing music out loud in the home has real mental health benefits. But first, people need to know that there's a problem to be solved, says the top brand executive at Sonos. Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Account Manager - Creative Advertising Agency £28k - £33k Spectrum 360 Recruitment, London Central, Soho Account Manager - Creative Agency £28k - £30k Spectrum 360 Recruitment, London Central, Soho Group Account Director (China) Flexible Direct Recruitment, Asia Account Director with a twist- London- 40-45K 40-45K basic plus benefits The Jefferson Group, London (Central) Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater) Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater)

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