Grey London changes name to Valenstein & Fatt | Snickers and Gay Star News tell LGBT community to 'be who you are'

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Campaign 18:05 March 28, 2017

The five things you need to know today Most read Grey London changes name to Valenstein & Fatt to promote diversity and tolerance Ben Bold Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days. Tech How automation could make us more human Richard Pinder The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking. Advertising Top British advertisers call summit meeting with YouTube over brand safety Gideon Spanier About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis. Marketing Snickers and Gay Star News tell LGBT community to 'be who you are' Ben Bold Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be who you are". Media Advertising aligned with news media '85% more likely to attract new customers' Ben Bold Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks. Also in the news Marketers must tell their boards '60% of programmatic spend is wasted' Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability. Amazon enters Middle East with Souq.com acquisition Amazon has made its first foray into the Middle East online retail market after agreeing to buy Souq.com, the region's biggest online retailer. Guardian sets 'unusual' precedent with Rubicon Project lawsuit The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual on "any dimension", according to Nick Manning, chief strategy officer at Ebiquity. Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech Promoted Are your ads working? Consumers tell all... Georganna Simpson Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Brand Marketing Manager Around £47,000 + car, bonus, pension & healthcare Slimfast, Ascot, Berkshire Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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