Row over Brut plug on Radio 4 shows peril of mixing journalism and brands | Programmatic: guilty until proven innocent?

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Campaign: Media March 31, 2017

Media news and analysis, powered by Media Week Row over Brut plug on Radio 4 shows peril of mixing journalism and brands Grant Feller BBC Today's Garry Richardson told everyone he was speaking to a cricketer, "in conjunction with Brut aftershave who he is an ambassador for". Programmatic: guilty until proven innocent? Rob Norman Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer. Being funny is a serious career move Sue Unerman Colleagues who make others laugh are seen as more self-confident, more competent, and higher in status, according to a series of US experiments. Cara Delevingne turns social activist for Puma Be On Social video experts at Be On review "Cara Delevingne presents 'Do you'", the latest viral from Puma. Twelve ways to make your Tweets go further Gordon MacMillan Gordon MacMillan, head of editorial at Twitter UK, reveals what successful brands are doing to enhance their social media presence. Brand safety: How the YouTube kerfuffle is playing out in APAC Matthew Miller Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue. Things we like: News brands prove their value and Sesame Street introduces Julia Staff News brands prove their worth to the ad industry, and Sesame Street's new character is Julia, a puppet with autism. Wins this week: Tim Hortons, Unicef, Dulux Staff Campaign's weekly round-up of account moves across advertising and media. Promoted 3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4 Thinkbox Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Business Development Director - Media Up to £50,000 + com ote £65,000+ + car + bens inc healthcare b3-media, West Sussex Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Content Producer Circa £27,000 Alzheimer's Research UK, Cambridge Account Executive - Sales Up to £35,000 plus bonus Onroot, London (Central), London (Greater) ACCOUNT MANAGER – INTEGRATED c.£35k Ormonde Associates, London

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