Accenture poses threat to agencies | Abraham quits Channel 4

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Campaign 18:05 March 14, 2017

The five things you need to know today Most read Reaching consumers in the right mood could make digital ads 40% more effective Emily Tan Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study. Tech Five takeaways from SXSW 2017 Stephen Maher MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity fight. Advertising Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies Gideon Spanier Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf. Marketing M&S, Starbucks, Microsoft and L'Oréal named among world's most ethical companies Simon Gwynn A number of leading consumer brand owners have been named in an annual list of the world's most ethical companies. Media David Abraham quits as Channel 4 chief executive after seven years Gideon Spanier David Abraham is to step down as chief executive of Channel 4 after seven years. Also in the news Richard Denney to leave MullenLowe London Richard Denney, executive creative director at MullenLowe London, is leaving without a job to go to. What does FA stand for? New brand purpose says: For all The Football Association has announced a new brand purpose, "For all", which expresses the body's mission to support football for all people at all levels. Nytol picks Lucky Generals Nytol's parent company, Perrigo, has appointed Lucky Generals to handle branding and communications for the sleep aid brand. Promoted Are you brave, bold and adventurous? Jennifer Jackson Butterfly London is looking for a brand and innovation director to join its ambitious, fun and driven team. Bianca Cawthorne, founder of Butterfly, tells us about the perks and quirks of working at this growing brand agency and what the role involves. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Managing Director / Deputy Managing Director £150k - £175k, plus excellent benefits MODA consult, London (Central), London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Research Manager, Branding and Insight Competitive TMP Worldwide, London New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Sales Executive £25,000 + £6000 On Target Earnings ITP, London (Central), London (Greater) Account Manager up to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Client Side - Digital Marketing Role - Car Brand £35k + Bonus Dot-Gap, Southern Englandd

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