Premier League launches first unsponsored TV ad | Cadbury calls ad account review

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Campaign Breakfast Briefing March 31, 2017

Premier League launches first unsponsored TV ad Ben Bold The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem 'Try, Try, Again'. Cadbury calls ad account review Gurjit Degun Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert. H&M to launch upmarket fashion brand Arket with opening of London store Ben Bold Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish. HSBC improves inclusivity for LGBT account holders Ben Bold HSBC is boosting its diversity credentials via a number of moves, including allowing UK transgender customers to use the honorific Mx instead of Mr, Mrs, Miss or Ms. Programmatic: guilty until proven innocent? Rob Norman Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer. Creative Tech Awards: Deadline extended to April 13 Emily Tan The deadline to enter the Creative Tech Awards has been extended from 30 March to midnight on 13 April. Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater)

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