What the industry can learn from the top TV ads of 2016 | The 'face of advertising' revealed as a young white man | A fixer-upper rides the rapids in gorgeous short film from BETC

 

View in web browser | Add to safe senders list

Campaign: Agencies March 21, 2017

What the industry can learn from the top TV ads of 2016 Sam Davis and Chris Fagan The best-performing TV ads share four crucial characteristics that help them stand out from the crowd. Nielsen's Sam Davis and Chris Fagan explain what makes these spots so effective. The 'face of advertising' revealed as a young white man Kate Magee The average face of attendees at Advertising Week Europe this year is that of a young, white man, it has been revealed. A fixer-upper rides the rapids in gorgeous short film from BETC I-Hsien Sherwood Home improvement store Leroy Merlin targets DIYers with improbably epic voyage Media planning is suffering a shortage of storytellers Daniel Farey-Jones The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday. Advertising Week 2017 Check out all the latest news and opinion from Advertising Week Europe 2017 Inside Facebook's global effort to sell mobile video to advertisers Ilyse Liffreing Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community. Media planning is suffering a shortage of storytellers Daniel Farey-Jones The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday. Channel 4 study claims broadcaster VOD is 20% cheaper than YouTube Simon Gwynn New research commissioned by Channel 4 has found that the effective cost per thousand views on broadcasters' video-on-demand platforms is far cheaper than the equivalent cost on YouTube or Facebook. CBI, Warner Bros, Candy Crush and IPG on diversity and talent Sonoo Singh The issue of talent and how to access it in a post-Brexit world came under the spotlight today (20 March) at Advertising Week Europe. Promoted The Thinkboxes: January/February 2017 Thinkbox Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better? Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Business Director £70K Direct Recruitment, London (Central), London (Greater) Planning Director - Global Network Agency - London £100000.00 per annum + benefits DNA Recruit, London Account Director with a twist- London- 40-45K 40-45K basic plus benefits The Jefferson Group, London (Central) Director (Business/Strategy/Creative) Salary - £Competitive + bonus + enticing benefits Mavis Recruitment, London (Central), London (Greater) Business Director - Digital Creative Agency- London £80000.00 - £85000.00 per annum + bonus & benefits DNA Recruit, London Planning & Strategy - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Development & UX - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Data & Analysis - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Account Management - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000