Brand safety is a zero tolerance game | What the industry can learn from the top TV ads | Dave Trott

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Campaign Sunday Supplement March 26, 2017

In-depth reads from across Campaign, covering brands, agencies and media When content is rotten, brand safety is a zero tolerance game Rob Norman The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer. What the industry can learn from the top TV ads of 2016 Sam Davis and Chris Fagan The best-performing TV ads share four crucial characteristics that help them stand out from the crowd. Nielsen's Sam Davis and Chris Fagan explain what makes these spots so effective. MediaCom's Karen Blackett is a new breed of leader Nicola Kemp MediaCom chairwoman Karen Blackett, the most admired business chief in adland, is blazing a trail for creative leaders who place authenticity, approachability and empathy ahead of ego. The not-so-great train robbery Dave Trott Apparently, there are three simple rules for a successful robbery. Beyond Mad Men or Maths Men: unleashing technology for growth Tom Goodwin If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes Tom Goodwin, head of innovation at Zenith Media USA. From internet to splinternet: why there's something wrong with the web Stuart Aitken The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW. YouTube advertisers, are you feeling lucky today? Vanessa Clifford Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk. Embrace RealEquality and redesign the future to be as much female as it is male Tracey Follows Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilising. We don't need 'new' models, we need more brilliant work Neil Hughston Clients aren't empowered to buy bold work and agencies continue to churn out safe work. says Duke's CEO and co-founder Ask Bullmore: Would a six-hour day ever work in adland? Jeremy Bullmore Sweden is introducing a dreamy six-hour work day. Could I get just as much done in fewer hours if I changed the way I worked? Bridging the gap to empathy: realising technology's cognitive capabilities for brands Ravleen Beeston The fundamental distinction between technology and humans is empathy, but things are changing fast, says Ravleen Beeston. Promoted Are your ads working? Consumers tell all... Georganna Simpson Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Manager £35000 - £38000 per annum Twist Recruitment, London Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Account Manager £30k - £32k + excellent benefits MODA consult, London (Central), London (Greater) Account Manager £27k - £30k + excellent benefits MODA consult, London (Central), London (Greater) Agency Account Manager - Digital/Experiential £28000 - £32000 per annum Regan & Dean Recruitment Limited, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Marketing Coordinator- Email (Loyalty team) Competitive Salary + benefits Debenhams, London (Head Office) Brand Marketing Manager Around £47,000 + car, bonus, pension & healthcare Slimfast, Ascot, Berkshire Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon

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