Aviva's Jan Gooding named next president of Market Research Society | What does FA stand for? | World's most ethical companies named

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Campaign: Brands March 14, 2017

Brand news and analysis, powered by Marketing Aviva's Jan Gooding named next president of Market Research Society Simon Gwynn The Market Research Society has announced that Jan Gooding, global inclusion director at Aviva, will be its next president. What does FA stand for? New brand purpose says: For all Simon Gwynn The Football Association has announced a new brand purpose, "For all", which expresses the body's mission to support football for all people at all levels. M&S, Starbucks, Microsoft and L'Oréal named among world's most ethical companies Simon Gwynn A number of leading consumer brand owners have been named in an annual list of the world's most ethical companies. Atom's chief marketer: Don't just flog stuff Lisa Wood The chief marketing officer at UK's first digital-only bank shares her career advice. Twinn to retire as ISBA's director of public affairs Gideon Spanier Ian Twinn, ISBA's director of public affairs, is to retire after 18 years at the advertiser trade body. Cancer Research UK launches opt-in marketing drive Emily Tan Cancer Research UK has launched an ad campaign to highlight that from July only people who have given their permission will receive the charity's fundraising marketing. How do brands create healthy agency relations? John Tylee What can marketers do to stop relationships with agencies disintegrating in an atmosphere of mutual frustration and mistrust? Brand purpose doesn't always translate into sales Helen Edwards It's fashionable to have a purpose but translating that into sales is tough. Brexit wounds: We employ people from outside the UK because it makes us better Richard Huntington The government's vision of "British jobs for British people" imperils a world-leading creative industry markedly richer for outside talent Five takeaways from SXSW 2017 Stephen Maher MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity fight. SXSW diary: Robot comedy and grown ups playing science Laura Jordan Bambach Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Marketing Executive/Marketing Manager (events) £26000 - £28000 per annum + profit share + benefits! Regan & Dean Recruitment Limited, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Key Account Director / Sales Manager - Online Recruitment £60K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Content Marketing Editor - Financial Services £50000 - £70000 per annum + excellent benefits Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Digital Marketing Consultant £40000 - £55000 per annum + Excellent benefits + bonus Bodhi Resourcing, London Digital Content Manager Competitive Dice, a DHI Group Inc. company, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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