Sky tops adspend table as major retailers tighten belts | Broadcasters boosted by YouTube brand boycott

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Campaign: Media March 30, 2017

Media news and analysis, powered by Media Week Sky tops adspend table as major retailers tighten belts Gemma Charles Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed. Broadcasters boosted by YouTube brand boycott Gideon Spanier Channel 4, ITV and Sky have seen a jump in ad revenues for their video-on-demand platforms as a result of advertisers boycotting YouTube. Experian reviews creative and media Omar Oakes Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Blis launches location AI platform Faaez Samadi Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures. CMOs: an endangered species? Claire Beale I don't want to worry you unnecessarily, but is the chief marketing officer facing extinction? YouTube needs a total rethink about its brand purpose Gideon Spanier YouTube must not allow ads to be served unless the content has been approved and correctly classified Video brand safety increases despite current YouTube crisis Emily Tan The risk of ads being served next to content deemed inappropriate to brands has actually decreased globally from the first half of last year, from 11.2%, overall, to 8.9% in the second half of 2016. News Corp: Google needs to be candid about its role as publisher Soon Chen Kang News Corp chief executive Robert Thomson said Google and Facebook need to step up in their roles as publishers. Why one 22-year-old invested all his savings in Snap Timothy Armoo Timothy Armoo's faith in Snapchat is so great he's founded an agency to help marketers use it, and now he's spent his life-savings on their shares. Pitch update: Britvic, Haven, Bwin and Carpetright Staff CHI & Partners has joined Bartle Bogle Hegarty in choosing not to repitch for Britvic. Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Business Development Director - Media Up to £50,000 + com ote £65,000+ + car + bens inc healthcare b3-media, West Sussex Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Content Producer Circa £27,000 Alzheimer's Research UK, Cambridge Account Executive - Sales Up to £35,000 plus bonus Onroot, London (Central), London (Greater) Head of Commercial Partnerships Competitive Courier, Spitafields

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