Unilever revamps Hellmann's in next phase of mayo war | Why Fruit Shoot is shunning 'perfect' children for its first global ad | SXSW diary

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Campaign: Brands March 13, 2017

Brand news and analysis, powered by Marketing Unilever revamps Hellmann's in next phase of mayo war Simon Gwynn Unilever is rolling out a new look for Hellmann's mayonnaise and an improved recipe for its Light variant in a bid to shore up its market-leading position. Why Fruit Shoot is shunning 'perfect' children for its first global ad Simon Gwynn Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit Shoot has said. SXSW diary: celebrity ghost writers and spoken word from the world of geek Laura Jordan Bambach Laura Jordan Bambach, chief creative officer at Mr President, is on the ground in Austin at South by Southwest Interactive. She'll be sharing her highlights this week in a daily photo diary. Facebook launches third Snapchat clone Emily Tan After Instagram Stories and WhatsApp Status, Facebook has just added Snapchat like features to its main chat platform, Messenger. Sorrell calls out Google on 'lack of responsibility' for brand safety Gurjit Degun Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety. Why brand purpose is the ultimate disruptive force Jason Foo As SXSW gets going, it's worth remembering that disruptive brands need to be prepared to take a side, says Jason Foo. Meet the author who wants to wake people up to their creativity Sonoo Singh In these disquieting times, can you train yourself to lose the anxiety and work smarter? Sonoo Singh goes along to a Wake Up! experience with author Chris Baréz-Brown to learn how to make life more conscious, joyful and inspired. Are you prepared for the cost of free data? Scott Ross New EU data rules will challenge even the most tech-savvy businesses, so it's crucial to understand the regulation before it comes into force next year. Campaign TV: Puma brings 'Do you' campaign to life James Page Puma teamed up with youth marketing agency Urban Nerds to stage a 24-hour experiential hub on 9 March, designed as a platform for female empowerment. Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture Promoted How to manage your brand reputation when recruiting Tom Howe Tom Howe, managing partner at The Jefferson Group, emphasises the importance of building positive relationships with candidates throughout the hiring process. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Marketing Executive/Marketing Manager (events) £26000 - £28000 per annum + profit share + benefits! Regan & Dean Recruitment Limited, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Key Account Director / Sales Manager - Online Recruitment £60K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Content Marketing Editor - Financial Services £50000 - £70000 per annum + excellent benefits Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Digital Marketing Consultant £40000 - £55000 per annum + Excellent benefits + bonus Bodhi Resourcing, London Digital Content Manager Competitive Dice, a DHI Group Inc. company, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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