Monday, 27 March 2017

MPs accuse regulators and government of failure to curb junk food marketing | Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad | The marketer's manifesto

Campaign: Brands

Campaign: Brands
March 27, 2017
Brand news and analysis, powered by Marketing
MPs accuse regulators and government of failure to curb junk food marketing
MPs accuse regulators and government of failure to curb junk food marketing

Ben Bold

Senior MPs have accused advertising regulators of not doing enough to curb the advertising of junk food and drink to children, while telling the government it must do more to slash the number of multi-buy discounts and price promotions.

Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad
Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

Simon Gwynn

Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign.

The marketer's manifesto
The marketer's manifesto

Fergus Jarvis

What are the biggest challenges facing marketers today? OC&C Strategy Consultants and Experian interviewed more than 100 global CMOs and marketing executives to find out.

BT fined record-breaking £42m by Ofcom over high-speed line failure
BT fined record-breaking £42m by Ofcom over high-speed line failure

Ben Bold

BT has been fined a record £42m by Ofcom for its failure to install high-speed lines, with the company setting aside £300m to repay other telecoms brands for delays plaguing its Openreach network.

Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name
Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name

Ben Bold

Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham pub to drop the name 'Lone Wolf', which is also the name of Brewdog's vodka brand.

A new golden era of advertising?
A new golden era of advertising?

Christine Beardsell

Is a wave of new hope and energy suddenly in the air, asks the managing partner of content at Fold7.

Advertisers calling for Google discounts amid extremist content row
Advertisers calling for Google discounts amid extremist content row

Ben Bold

Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their ads appearing alongside extremist content on YouTube.

Brand Film Festival poised to make London debut
Brand Film Festival poised to make London debut

Staff

There's just a week to go before the first UK Brand Film Festival opens its doors to celebrate the best brand film content.

Review recap: Sainsbury's, AB InBev, Barclays
Review recap: Sainsbury's, AB InBev, Barclays

Staff

Campaign's weekly round-up of accounts up for review across advertising and media.

Are your ads working? Consumers tell all...
Promoted
Are your ads working? Consumers tell all...

Georganna Simpson

Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think...

The future of content: the agency, the media owner and the influencer
Promoted
The future of content: the agency, the media owner and the influencer

Edward Craig

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media.

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