Moneysupermarket is back with a new ad - and it's zanier than ever | M&S new ad strategy with Grey will be based on attitude, not age | Dave Trott warns marketers are being failed by 'obsequious' ad agencies

 

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Campaign: Agencies March 23, 2017

Moneysupermarket is back with a new ad - and it's zanier than ever Gurjit Degun Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign. M&S new ad strategy with Grey will be based on attitude, not age Simon Gwynn Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said. Dave Trott warns marketers are being failed by 'obsequious' ad agencies Omar Oakes Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of the UK's most senior marketers has been told. Protect our ad heritage and plan for the future Ian Twinn Outgoing ISBA director of public affairs Ian Twinn reflects on more than 18 years at the industry body. WCRS beats three to Green Flag brief Staff Green Flag, Direct Line Group's breakdown recovery service, has appointed WCRS as its lead creative agency. Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers Omar Oakes Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown faces" being among this year's speakers. Context is crucial when considering ads on Google Claire Beale How did Google, a company chock-full of so many smart, decent people manage to get itself into such a quagmire? Progress means being honest with ourselves Maisie McCabe Adland must recognise that diversity is an HR, not a PR, issue. So let's spend less time talking about change and more time delivering it. The not-so-great train robbery Dave Trott Apparently, there are three simple rules for a successful robbery. Pick of the week: Berocca "Be more Berocca" by J Walter Thompson Simon Gwynn Simon Gwynn can't help tapping his toes to the new Berocca ad. Turkey of the week: L'Oréal Paris "French lessons with Helen" by McCann London Gurjit Degun Gurjit Degun thinks the latest ad from L'Oréal Paris encouraging body confidence lacks a certain je ne sais quoi. Pitch update: Costa, National Trust, Halfords Staff Agencies compete for Halfords while Mother pulls out of the race. Promoted February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's' Radiocentre How a clever choice of voice clinched the win for Kit Kat Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Business Director £70K Direct Recruitment, London (Central), London (Greater) Planning Director - Global Network Agency - London £100000.00 per annum + benefits DNA Recruit, London Account Director with a twist- London- 40-45K 40-45K basic plus benefits The Jefferson Group, London (Central) Director (Business/Strategy/Creative) Salary - £Competitive + bonus + enticing benefits Mavis Recruitment, London (Central), London (Greater) Head of Creative Content £50, 278–£51, 517 Department of Health, London (Central), London (Greater) Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Senior Account Manager - Unilever Competitive + Benefits OLIVER Group, Blackfriars, London Copywriter Dependent on experience OLIVER Group, Northampton, Northamptonshire Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater)

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