YouTube advertisers, are you feeling lucky today? | The latest from Ad Week Europe 2017

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Campaign: Media March 22, 2017

Media news and analysis, powered by Media Week YouTube advertisers, are you feeling lucky today? Vanessa Clifford Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk. When content is rotten, brand safety is a zero tolerance game Rob Norman The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer. Coalition for Better Ads sign up to improve advertising standards Omar Oakes Pop-ups ads and autoplay videos have been named and shamed as falling beneath acceptable advertising standards as part of an industry effort to combat ad-blocking. Shop Direct consolidates media into Dentsu Aegis Network Gurjit Degun Shop Direct, which owns Very.co.uk, has consolidated its media business into Dentsu Aegis Network following a closed pitch process. Culture minister would be 'chief target' of Osborne attempts to influence govt Simon Gwynn Labour has called on culture minister Matt Hancock to take steps to avoid a conflict of interest in discussions around the appointment of his former boss, George Osborne, as editor of the London Evening Standard. Too much emphasis on targeting can lead us astray, according to data panel Daniel Farey-Jones Data-driven targeting hampers messaging, figures from advertising and politics claimed during The Guardian's Big Data Backlash session at Advertising Week Europe this afternoon. Beyond Mad Men or Maths Men: unleashing technology for growth Tom Goodwin If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes Tom Goodwin, head of innovation at Zenith Media USA. My Media Week: Jonathan Harman, Royal Mail MarketReach Hayley Hayes Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign, discussing mental health issues with Oystercatchers, and playing the Cajon. Movers and shakers: DigitasLBi, London Evening Standard, Isobar, Trinity Mirror Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Advertising Week 2017: all the news and views Check out all the latest news and opinion from Advertising Week Europe 2017 Promoted February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's' Radiocentre How a clever choice of voice clinched the win for Kit Kat Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Sales Director - Mobile Advertising, Salary up to £70k + Bonus £60000 - £70000 per annum Ultimate Asset, London Business Director, B2B Comms Agency - Media, £70K £65000 - £70000 per annum + Bonus & Benefits Ultimate Asset, London Client Sales Strategy Director – Pioneers in Video Advertising £65000 - £75000 per annum + commission Ultimate Asset, London Digital Advertising Sales Executive Competitive Smartology, London Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Digital Designer Competitive Medialab Group, London (Central), London (Greater) Head of Planning - Integrated Agency - London £70000.00 - £100000.00 per annum DNA Recruit, London

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