Thursday 16 March 2017

Campaign's School Reports 2017 | McDonald's corporate Twitter account calls Trump 'disgusting'

Campaign 18:05

Campaign 18:05
March 16, 2017
The five things you need to know today

Most read
The agencies that came top of the class in Campaign's School Reports
The agencies that came top of the class in Campaign's School Reports

Jeremy Lee

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

Tech
McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back
McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back

Simon Gwynn

McDonald's has faced a mixture of bemusement, snark and fury after an unknown culprit posted a tweet on one of its accounts, criticising Donald Trump.

Advertising
Grey London shoots up billings rankings
Grey London shoots up billings rankings

Gurjit Degun

Grey London had the biggest proportional rise in billings in 2016 among the top ten ad agencies.

Marketing
Deliveroo will live or die by its customer reviews
Deliveroo will live or die by its customer reviews

Marina Cheal

The power of social media means that delivered food can't afford to be anything less than perfect.

Media
Top 50 media agencies
Top 50 media agencies

Top 50 media agencies ranked by Nielsen

 

Also in the news
Daren Rubins quits PHD to lead Lighthouse

Daren Rubins has quit as chief executive of PHD to become chief executive of The Lighthouse Company.

Bulmers Original Irish Cider "100% Irish cider" by Lucky Generals

Bulmers Original Irish Cider is promoting its Irish heritage with a campaign rolling out to coincide with St Patrick's Day.

Peugeot/Citroën owner calls £500m media pitch

The owner of Peugeot and Citroën has launched an estimated £500m global media review.

First large format landscape digital screen network connects UK's top 20 conurbations
Promoted
First large format landscape digital screen network connects UK's top 20 conurbations

Getmemedia

Cutting edge digital technology will enable brands to target millions of drivers using the country's busy motorway network

Building brands with emotion: as personal as it gets
Promoted
Building brands with emotion: as personal as it gets

Emma Tranter, Cancer Research UK

Cancer Research UK tells of the challenge of building an emotional connection despite the highly charged subject that sits at the heart of its work.

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