Friday 10 March 2017

Why Sonos has to sell the disease before selling the cure | L'Oréal, Microsoft and TUI on balancing left-brain, right-brain and agility | Aldi revamps logo

Campaign: Brands

Campaign: Brands
March 10, 2017
Brand news and analysis, powered by Marketing
Why Sonos has to sell the disease before selling the cure
Why Sonos has to sell the disease before selling the cure

Simon Gwynn

Playing music out loud in the home has real mental health benefits. But first, people need to know that there's a problem to be solved, says the top brand executive at Sonos.

L'Oréal, Microsoft and TUI on balancing left-brain, right-brain and agility
L'Oréal, Microsoft and TUI on balancing left-brain, right-brain and agility

Simon Gwynn

Brands that are not able to stay on top of changes in society will die, L'Oréal's chief marketing officer, Hugh Pile, has warned.

Aldi revamps logo
Aldi revamps logo

Simon Gwynn

Aldi, the German discount supermarket that has reshaped the UK grocery industry in recent years, has unveiled a refreshed logo.

How may AI help you, sir?
How may AI help you, sir?

Tom Hostler

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.

Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign
Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Simon Gwynn

Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign.

BT TV and Sport marketer: Challenge your team to think, not just do
BT TV and Sport marketer: Challenge your team to think, not just do

David Stratton

David Stratton, the general manager, marketing at BT TV and Sport, shares his lessons from the career ladder.

Wins this week: KFC, Guinness, Bank of Scotland
Wins this week: KFC, Guinness, Bank of Scotland

Staff

Campaign's round-up of account moves across advertising and media.

Can a baby dragon sum up the sensation of eating Doritos? Watch this spicy space
Can a baby dragon sum up the sensation of eating Doritos? Watch this spicy space

Unruly

Social video experts at Unruly review "#HeatWillCome", the latest viral by Doritos.

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

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