Tuesday, 7 March 2017

KFC moves creative account | 6 stereotypes of women in advertising

Campaign 18:05

Campaign 18:05
March 07, 2017
The five things you need to know today

Most read
KFC awards creative account to Mother
KFC awards creative account to Mother

Omar Oakes

KFC has awarded its advertising account to Mother, bringing an end to a 15-year relationship with Bartle Bogle Hegarty.

Tech
Snap shares fall 12% to below opening day price
Snap shares fall 12% to below opening day price

Omar Oakes

Snapchat's parent company's share price dropped by more than 12% in trading last night, putting it below its first-day opening price of $24 (£19.65).

Advertising
Six stereotypes of women in advertising
Six stereotypes of women in advertising

Nicola Kemp

Ahead of International Women's Day, The Museum of Brands examines the the evolution of the female role model in advertising.

Marketing
What you need to know about sports marketing in 2017 and beyond
What you need to know about sports marketing in 2017 and beyond

Suzy Bashford

Key trends for marketers and agencies who want to win in today's sports marketing environment.

Media
Facebook to include multi-device and multi-platform measurement in Business Manager
Facebook to include multi-device and multi-platform measurement in Business Manager

Emily Tan

Facebook has launched a new service that will allow brands to measure both reach and attribution of Facebook, Instagram and Audience Network alongside other publishers.

 

Also in the news
Hostelworld "Clickbait Charlie" by Lucky Generals

Charlie Sheen tries to redeem his bad-boy image in the latest spoof campaign from Hostelworld created by Lucky Generals.

Salesforce launches CRM AI platform Einstein globally

Salesforce has rolled out Einstein AI to all its customers and launched image recognition function, Einstein Vision.

Cancer Research UK encourages women to unite in new Race for Life ads

Cancer Research UK's new campaign for its annual Race for Life event stitches together real-life experiences in ads to encourage women to unite in beating cancer.

The art of attention in the digital age
Promoted
The art of attention in the digital age

Stuart Derrick

Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture

3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's
Promoted
3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's

Thinkbox

Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with

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