Monday, 20 March 2017

Vodafone, Sky and HSBC join retreat from Google | The latest from Ad Week Europe

Campaign 18:05

Campaign 18:05
March 20, 2017
The five things you need to know today

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Vodafone, Sky and HSBC join retreat from Google
Vodafone, Sky and HSBC join retreat from Google

Simon Gwynn

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Tech
Govt meets with Google over 'totally unacceptable' YouTube issues
Govt meets with Google over 'totally unacceptable' YouTube issues

Ian Griggs

Google bosses have apologised and promised improvements after being hauled into the Cabinet Office following a Times investigation that found government campaigns had appeared alongside extremist videos on YouTube.

Advertising
The Adam & Eve/DDB school of creativity
The Adam & Eve/DDB school of creativity

Nicola Kemp

When we asked the heads of agencies in this year's School Reports to name the shop they most admire, the result was clear - Adam & Eve/DDB. Nicola Kemp reveals the secrets of its success.

Marketing
Unilever could offload historic spreads division in bid to keep shareholders happy
Unilever could offload historic spreads division in bid to keep shareholders happy

Simon Gwynn

Unilever is considering steps including selling its spreads business, which includes the Flora and Stork brands, as it responds to the upheaval caused by Kraft Heinz's surprise takeover attempt.

Media
Diary of an agency start-up: new clients, media booked and 'Cat Balding' breaks at Crufts
Diary of an agency start-up: new clients, media booked and 'Cat Balding' breaks at Crufts

Henry Daglish

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his sixth instalment.

 

Also in the news
Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

Unilever has not pulled ads from YouTube content in the UK but is tracking the issue, according to its chief marketing and communications officer Keith Weed, who helped Google's Matt Brittin negotiate tough questioning from the national media at Advertising Week Europe.

Coty appoints Adam & Eve/DDB for Max Factor global creative account

Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the make-up brand.

Refuge "Grow" by BBH

Refuge has a created a four-minute music video in collaboration with Universal Music and singer/songwriter Francis.

3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's
Promoted
3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's

Thinkbox

Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

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