Friday 24 March 2017

Ad agencies 'staring down barrel' of outcome-related payments | Terror survives on the oxygen of attention | A closer look at the globe by Bellerby & Co for Royal Ascot's heritage campaign

 

Campaign: Agencies

Campaign: Agencies
March 24, 2017
Ad agencies 'staring down barrel' of outcome-related payments
Ad agencies 'staring down barrel' of outcome-related payments

Omar Oakes

Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.

Terror survives on the oxygen of attention
Terror survives on the oxygen of attention

Maisie McCabe

Terror survives on the oxygen of attention and it's not good enough for Facebook and Google to say they are separate from content they host, according to DigitasLBi international chief creative officer Chris Clarke.

A closer look at the globe by Bellerby & Co for Royal Ascot's heritage campaign
A closer look at the globe by Bellerby & Co for Royal Ascot's heritage campaign

Staff

Peter Bellerby and his team of craftspeople created a globe decorated with hand-painted illustrations that told the tale of Royal Ascot's heritage, as part of a new campaign by Antidote.

We don't need 'new' models, we need more brilliant work
We don't need 'new' models, we need more brilliant work

Neil Hughston

Clients aren't empowered to buy bold work and agencies continue to churn out safe work. says Duke's CEO and co-founder

Ask Bullmore: Would a six-hour day ever work in adland?
Ask Bullmore: Would a six-hour day ever work in adland?

Jeremy Bullmore

Sweden is introducing a dreamy six-hour work day. Could I get just as much done in fewer hours if I changed the way I worked?

Top ten takeaways from Advertising Week Europe 2017
Top ten takeaways from Advertising Week Europe 2017

Staff

Google apologises, Marks & Spencer's on being "mumsy", the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

Advertising Week 2017: all the news and views
Advertising Week 2017: all the news and views

Check out all the latest news and opinion from Advertising Week Europe 2017

Wins this week: Max Factor, Green Flag, Jackpotjoy
Wins this week: Max Factor, Green Flag, Jackpotjoy

Staff

Campaign's weekly round-up of account moves across advertising and media.

The future of content: the agency, the media owner and the influencer
Promoted
The future of content: the agency, the media owner and the influencer

Edward Craig

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media.

How to change sectors: From banking to comedy at Comic Relief
Promoted
How to change sectors: From banking to comedy at Comic Relief

Kelly Howe

Kelly Howe, head of PR, marketing & digital at Career Moves Group, talks to Ellen Johnson, head of marketing & communications at Comic Relief, about her interesting move from the banking sector and her current initiative, Red Nose Day Actually.

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