Publicis London poaches A&E/DDB's Dom Boyd to be CSO | Former Unilever Foundry head returns with start-up engagement business

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Campaign Breakfast Briefing March 22, 2017

Publicis London poaches A&E/DDB's Dom Boyd to be CSO Kate Magee Publicis London has appointed Adam & Eve/DDB's Dom Boyd as its chief strategy officer. Former Unilever Foundry head returns with start-up engagement business Simon Gwynn Jeremy Basset, who left Unilever after 13 years last November, has launched his new project, Co:Cubed, which offers to create a Unilever Foundry-style operation for other corporates. Airbnb is changing its name in China Simon Gwynn In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce. Culture minister would be 'chief target' of Osborne attempts to influence govt Simon Gwynn Labour has called on culture minister Matt Hancock to take steps to avoid a conflict of interest in discussions around the appointment of his former boss, George Osborne, as editor of the London Evening Standard. Too much emphasis on targeting can lead us astray, according to data panel Daniel Farey-Jones Data-driven targeting hampers messaging, figures from advertising and politics claimed during The Guardian's Big Data Backlash session at Advertising Week Europe this afternoon. Mars emotional measurement research proves the eyes are the window to the sales Simon Gwynn Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by Mars has found - offering hope that pre-testing can lead to the creation of more effective campaigns. When content is rotten, brand safety is a zero tolerance game Rob Norman The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer. Advertising Week 2017: all the news and views Check out all the latest news and opinion from Advertising Week Europe 2017 Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Manager £35000 - £38000 per annum Twist Recruitment, London Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Account Manager £30k - £32k + excellent benefits MODA consult, London (Central), London (Greater) Account Manager £27k - £30k + excellent benefits MODA consult, London (Central), London (Greater) Agency Account Manager - Digital/Experiential £28000 - £32000 per annum Regan & Dean Recruitment Limited, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Planning & Strategy - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater)

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