Monday 27 March 2017

TV adspend forecast to fall in 2017 | Meet The Telegraph's digital hard nut

Campaign: Media

Campaign: Media
March 27, 2017
Media news and analysis, powered by Media Week
TV adspend forecast to fall in 2017
TV adspend forecast to fall in 2017

Omar Oakes

UK television adspend is set to fall for the first time since 2012, according to the latest forecast by Zenith.

Meet The Telegraph's digital hard nut
Meet The Telegraph's digital hard nut

Gideon Spanier

Nick Hugh, The Telegraph's chief operations officer, is a print outsider hoping to transform the news operation's digital offering.

Advertisers calling for Google discounts amid extremist content row
Advertisers calling for Google discounts amid extremist content row

Ben Bold

Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their ads appearing alongside extremist content on YouTube.

How to solve the conundrum of Google
How to solve the conundrum of Google

Tom Laranjo

There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.

Gimlet Media pinpoints the power of podcasts
Gimlet Media pinpoints the power of podcasts

Simon Gwynn

Gimlet Media's lightly branded audio shows are pulling in the listeners for clients such as eBay and Tinder.

Review recap: Sainsbury's, AB InBev, Barclays
Review recap: Sainsbury's, AB InBev, Barclays

Staff

Campaign's weekly round-up of accounts up for review across advertising and media.

Are your ads working? Consumers tell all...
Promoted
Are your ads working? Consumers tell all...

Georganna Simpson

Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think...

February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's'
Promoted
February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's'

Radiocentre

How a clever choice of voice clinched the win for Kit Kat

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