Tesco slashes range of Heineken products | Brands missing out as impatient consumers click-off, claims Google | Mars emotional measurement research proves the eyes are the window to the sales

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Campaign: Brands March 22, 2017

Brand news and analysis, powered by Marketing Tesco slashes range of Heineken products Simon Gwynn Tesco has stopped selling a large range of brands and pack sizes from Heineken in a move that could signal friction over Brexit-driven price rises. Brands missing out as impatient consumers click-off, claims Google Sonoo Singh Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned. Mars emotional measurement research proves the eyes are the window to the sales Simon Gwynn Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns. Former Unilever Foundry head returns with start-up engagement business Simon Gwynn Jeremy Basset, who left Unilever after 13 years last November, has launched his new project, Co:Cubed, which offers to create a Unilever Foundry-style operation for other corporates. Tesco Clubcard creator: Girls think ambition is a dirty word Nicola Kemp Edwina Dunn, the creator of the Tesco Clubcard, was a data pioneer before the words "big data" had past most marketers' lips. Now she is turning her expertise to tackling the lack of role models for women. 'People can hear the truth', says Matthew Freud as he takes a swipe at Uber Robert Smith PR legend Matthew Freud made a rare appearance on stage yesterday for a live interview with PRWeek UK editor-in- chief, Danny Rogers. The session was called 'Harnessing fame for the greater good.' Airbnb is changing its name in China Simon Gwynn In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce. Coalition for Better Ads sign up to improve advertising standards Omar Oakes Pop-ups ads and autoplay videos have been named and shamed as falling beneath acceptable advertising standards as part of an industry effort to combat ad-blocking. Beyond Mad Men or Maths Men: unleashing technology for growth Tom Goodwin If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes Tom Goodwin, head of innovation at Zenith Media USA. Bridging the gap to empathy: realising technology's cognitive capabilities for brands Ravleen Beeston The fundamental distinction between technology and humans is empathy, but things are changing fast, says Ravleen Beeston. Advertisers show growing appetite for in-house agency services Sonoo Singh Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. When content is rotten, brand safety is a zero tolerance game Rob Norman The democratisation of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer. Movers and shakers: DigitasLBi, London Evening Standard, Isobar, Trinity Mirror Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Advertising Week 2017: all the news and views Check out all the latest news and opinion from Advertising Week Europe 2017 Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director - Events Negotiable The Great & The Good, London Marketing - Marketing Manager - Music & Entertainment Focused C Negotiable Ultimate Asset, City of London, London / London Brand Marketing Manager Up to c.£65k + bonus, car or allowance & benefits Ricola, Midlands based – office or home, flexible base Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, City of London, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater) Supporter Development Manager - Gifts in Wills £47,530.41 RSPCA, London (Central), London (Greater)

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