Friday, 17 March 2017

Govt and more brands pull YouTube ads | Moy departs Isobar | Paddy Power St Patrick's Day Snapchat filter

Campaign Breakfast Briefing

Campaign Breakfast Briefing
March 17, 2017
Cabinet Office, TfL, FCA, Guardian and L'Oréal pull ads from YouTube
Cabinet Office, TfL, FCA, Guardian and L'Oréal pull ads from YouTube

Gurjit Degun

The Cabinet Office, Transport for London, the Financial Conduct Authority, The Guardian and L'Oréal have pulled their ads from YouTube.

Steven Moy departs Isobar UK
Steven Moy departs Isobar UK

Gurjit Degun

Steven Moy has left his post as chief executive at Isobar UK after just 18 months at the Dentsu Aegis Network shop.

Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter
Paddy Power launches Cheltenham-themed St Patrick's Day Snapchat filter

Emily Tan

In conjunction with the Cheltenham Festival's iconic Gold Cup race which takes place today, Paddy Power is running a Snapchat filter that celebrates both the race and St Patrick's Day.

Publicis.Sapient sets out plans for SapientRazorfish
Publicis.Sapient sets out plans for SapientRazorfish

Gurjit Degun

SapientRazorfish will focus on "digital transformation" by helping clients with digital business strategy, customer experience, data, marketing, IT and commerce.

McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back
McDonald's corporate Twitter account calls Trump 'disgusting', demands Obama back

Simon Gwynn

McDonald's has faced a mixture of bemusement, snark and fury after an unknown culprit posted a tweet on one of its accounts, criticising Donald Trump.

Building brands with emotion: wake up to mood music
Promoted
Building brands with emotion: wake up to mood music

Mark Barber, Radiocentre

As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power?

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

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