Marketers must tell their boards '60% of programmatic spend is wasted' | Why one 22-year-old invested all his savings in Snap

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Campaign 18:05 March 29, 2017

The five things you need to know today Most read Marketers must tell their boards '60% of programmatic spend is wasted' Gideon Spanier Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability. Tech Why one 22-year-old invested all his savings in Snap Timothy Armoo Timothy Armoo's faith in Snapchat is so great he's founded an agency to help marketers use it, and now he's spent his life-savings on their shares. Advertising We can build an agency model that will build more profitable and more famous brands Leo Rayman Chaos can be a catalyst for change and present us with the chance to rethink how we work. By Grey London's chief executive. Marketing Team GB head of marketing: Storytelling sits at the heart of our strategy Leah Davis There is an increasing interest in delivering content outside the direct live competition window, which is aiding our ambition to become an always-on sports brand. Media Channel 4 to remain public but may be forced to relocate Ben Bold Channel 4 will retain its status as a public broadcaster but has been ordered to relocate some or all of its operations outside of London, following a government review. Also in the news Barrie Brien steps down as Creston CEO Barrie Brien, the group chief executive at Creston, is leaving to "seek new challenges". BBH appoints Karen Martin as deputy MD Bartle Bogle Hegarty London has promoted Tesco lead and managing partner Karen Martin as deputy managing director of the agency as it continues to restructure its senior team. i "Dave idents" by Atomic Johnston Press's i newspaper has signed up to sponsor a series of idents for UKTV channel Dave. Promoted The Thinkboxes: January/February 2017 Thinkbox Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better? Promoted 3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4 Thinkbox Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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