Saturday edition: Why Cosabella replaced its agency with AI and will never go back to humans | Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube | and more.....

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Campaign: Brands March 18, 2017

Brand news and analysis, powered by Marketing Why Cosabella replaced its agency with AI and will never go back to humans Emily Tan In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%. Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube Gurjit Degun The government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4 and L'Oréal have pulled their ads from YouTube. Facebook, Twitter and Google slammed for monetising hate speech Nicola Kemp Facebook, Google and Twitter and the brands that advertise on them have been left bruised after a tense Commons Home Affairs Committee meeting accusing the big three of failing to act on hate speech. Reaching consumers in the right mood could make digital ads 40% more effective Emily Tan Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study. Influencer marketing is a bubble, and it's about to burst Callum McCahon The industry needs to drastically change its approach to influencer marketing, argues Born Social's strategy director. Unilever revamps Hellmann's in next phase of mayo war Simon Gwynn Unilever is rolling out a new look for Hellmann's mayonnaise and an improved recipe for its Light variant in a bid to shore up its market-leading position. Ted Baker's global campaign debuts 360º shoppable film Emily Tan For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers". Why Sonos has to sell the disease before selling the cure Simon Gwynn Playing music out loud in the home has real mental health benefits. But first, people need to know that there's a problem to be solved, says the top brand executive at Sonos. M&S, Starbucks, Microsoft and L'Oréal named among world's most ethical companies Simon Gwynn A number of leading consumer brand owners have been named in an annual list of the world's most ethical companies. Five takeaways from SXSW 2017 Stephen Maher MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity fight. Snap's James Chandler joins IAB as CMO Emily Tan James Chandler has joined the Internet Advertising Bureau in the newly created role of chief marketing officer from Snapchat owner Snap where he worked on the social media company's brand partnerships. Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Marketing Executive/Marketing Manager (events) £26000 - £28000 per annum + profit share + benefits! Regan & Dean Recruitment Limited, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Key Account Director / Sales Manager - Online Recruitment £60K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Content Marketing Editor - Financial Services £50000 - £70000 per annum + excellent benefits Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater)

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