Wednesday, 15 March 2017

Brexit and threat of recession are keeping marketers awake at night | Facebook chief: We are 'people first, transparent and striving to be open' | Why Cosabella replaced its agency with AI

Campaign: Brands

Campaign: Brands
March 15, 2017
Brand news and analysis, powered by Marketing
Brexit and threat of recession are keeping marketers awake at night
Brexit and threat of recession are keeping marketers awake at night

Simon Gwynn

As Theresa May prepares to trigger Article 50 imminently, Brexit has emerged as the biggest concern for the year ahead among UK marketers, according to a new report released by the Chartered Institute of Marketing.

Facebook chief: We are 'people first, transparent and striving to be open'
Facebook chief: We are 'people first, transparent and striving to be open'

Sonoo Singh

Nicola Mendelsohn, Facebook's EMEA vice-president, has set out the values of the tech giant following a spate of scepticism from advertisers about its ad platform.

Why Cosabella replaced its agency with AI and will never go back to humans
Why Cosabella replaced its agency with AI and will never go back to humans

Emily Tan

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Facebook, Twitter and Google slammed for monetising hate speech
Facebook, Twitter and Google slammed for monetising hate speech

Nicola Kemp

Facebook, Google and Twitter and the brands that advertise on them have been left bruised after a tense Commons Home Affairs Committee meeting accusing the big three of failing to act on hate speech.

PepsiCo and BBC reveal how they future-proof their brands
PepsiCo and BBC reveal how they future-proof their brands

Sonoo Singh

Senior marketers from the BBC and PepsiCo have presented alternative ways to help unlock growth and future-proof brands for the changing needs of consumers.

Unilever calls for stronger protection for businesses from UK government
Unilever calls for stronger protection for businesses from UK government

Gurjit Degun

Unilever, the owner of Dove and Hellmann's, has called for stronger protection from the UK government for businesses facing a foreign takeover.

Melanie Sykes returns for new Boddingtons campaign
Melanie Sykes returns for new Boddingtons campaign

Simon Gwynn

Anheuser-Busch InBev is reviving the famous partnership between Boddingtons bitter and the TV presenter and model Melanie Sykes.

Ted Baker's global campaign debuts 360º shoppable film
Ted Baker's global campaign debuts 360º shoppable film

Emily Tan

For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers".

Johnny Hornby calls on media agencies, brands and tech giants to beat ad fraud
Johnny Hornby calls on media agencies, brands and tech giants to beat ad fraud

Gurjit Degun

Johnny Hornby, founder of The & Partnership, has called on media agencies, brands and tech giants to work together to beat ad fraud.

Inside the world of car-enthusiasts on Instagram
Inside the world of car-enthusiasts on Instagram

Emily Tan

Within Instagram's 600m community of food-loving, selfie-taking and pet photo posters is a devout sub-group of car enthusiasts.

Ikea lorry drivers found to be paid less than £3 an hour
Ikea lorry drivers found to be paid less than £3 an hour

Gurjit Degun

Ikea and several retailers have come under fire after a BBC investigation has found that lorry drivers across western Europe have been living in their vehicles for months.

SXSW diary: Not your momma's wearables
SXSW diary: Not your momma's wearables

Laura Jordan Bambach

Laura Jordan Bambach, chief creative officer at Mr President, continues to share her daily highlights from South by Southwest Interactive.

Media owners and agencies: how to keep your eye firmly on the prize
Promoted
Media owners and agencies: how to keep your eye firmly on the prize

Getmemedia

A new series of free guides take the hassle out of running successful promotions for your brand

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

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