Brexit and threat of recession are keeping marketers awake at night | Facebook chief: We are 'people first, transparent and striving to be open' | Why Cosabella replaced its agency with AI

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Campaign: Brands March 15, 2017

Brand news and analysis, powered by Marketing Brexit and threat of recession are keeping marketers awake at night Simon Gwynn As Theresa May prepares to trigger Article 50 imminently, Brexit has emerged as the biggest concern for the year ahead among UK marketers, according to a new report released by the Chartered Institute of Marketing. Facebook chief: We are 'people first, transparent and striving to be open' Sonoo Singh Nicola Mendelsohn, Facebook's EMEA vice-president, has set out the values of the tech giant following a spate of scepticism from advertisers about its ad platform. Why Cosabella replaced its agency with AI and will never go back to humans Emily Tan In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%. Facebook, Twitter and Google slammed for monetising hate speech Nicola Kemp Facebook, Google and Twitter and the brands that advertise on them have been left bruised after a tense Commons Home Affairs Committee meeting accusing the big three of failing to act on hate speech. PepsiCo and BBC reveal how they future-proof their brands Sonoo Singh Senior marketers from the BBC and PepsiCo have presented alternative ways to help unlock growth and future-proof brands for the changing needs of consumers. Unilever calls for stronger protection for businesses from UK government Gurjit Degun Unilever, the owner of Dove and Hellmann's, has called for stronger protection from the UK government for businesses facing a foreign takeover. Melanie Sykes returns for new Boddingtons campaign Simon Gwynn Anheuser-Busch InBev is reviving the famous partnership between Boddingtons bitter and the TV presenter and model Melanie Sykes. Ted Baker's global campaign debuts 360º shoppable film Emily Tan For months now, Ted Baker has been teasing its Instagram following with clips offering glimpses of a soap-opera style sitcom, "Keeping up with the Bakers". Johnny Hornby calls on media agencies, brands and tech giants to beat ad fraud Gurjit Degun Johnny Hornby, founder of The & Partnership, has called on media agencies, brands and tech giants to work together to beat ad fraud. Inside the world of car-enthusiasts on Instagram Emily Tan Within Instagram's 600m community of food-loving, selfie-taking and pet photo posters is a devout sub-group of car enthusiasts. Ikea lorry drivers found to be paid less than £3 an hour Gurjit Degun Ikea and several retailers have come under fire after a BBC investigation has found that lorry drivers across western Europe have been living in their vehicles for months. SXSW diary: Not your momma's wearables Laura Jordan Bambach Laura Jordan Bambach, chief creative officer at Mr President, continues to share her daily highlights from South by Southwest Interactive. Promoted Media owners and agencies: how to keep your eye firmly on the prize Getmemedia A new series of free guides take the hassle out of running successful promotions for your brand Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Marketing Executive/Marketing Manager (events) £26000 - £28000 per annum + profit share + benefits! Regan & Dean Recruitment Limited, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Key Account Director / Sales Manager - Online Recruitment £60K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Content Marketing Editor - Financial Services £50000 - £70000 per annum + excellent benefits Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Digital Marketing Consultant £40000 - £55000 per annum + Excellent benefits + bonus Bodhi Resourcing, London Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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