Friday, 17 March 2017

Brexit having 'no effect' on ad market | Google responds to ad safety concerns | Top 100 agencies

 

Campaign: Agencies

Campaign: Agencies
March 17, 2017
Brexit is having 'no effect' on ad market, M&C Saatchi chief claims
Brexit is having 'no effect' on ad market, M&C Saatchi chief claims

Gideon Spanier

M&C Saatchi, the ad agency group that worked on the ill-fated Remain campaign last year, has seen "no Brexit effect at all" on its UK business since the vote.

Google tells brands and agencies: We hear you loud and clear on ad safety
Google tells brands and agencies: We hear you loud and clear on ad safety

Simon Gwynn

Google can and will do more to protect advertisers from appearing next to controversial content, its UK managing director Ronan Harris has stated a blog post.

Top 100 agencies
Top 100 agencies

The top 100 agencies ranked by Nielsen

In search of simplicity
In search of simplicity

Claire Beale

Cost and time pressures make simplicity and integration among agencies increasingly imperative.

Steven Moy departs Isobar UK
Steven Moy departs Isobar UK

Gurjit Degun

Steven Moy has left his post as chief executive at Isobar UK after just 18 months at the Dentsu Aegis Network shop.

72andSunny adds 5 global partners from all three offices
72andSunny adds 5 global partners from all three offices

I-Hsien Sherwood

After a good year for the agency, the partner list swells to 12

Publicis.Sapient sets out plans for SapientRazorfish
Publicis.Sapient sets out plans for SapientRazorfish

Gurjit Degun

SapientRazorfish will focus on "digital transformation" by helping clients with digital business strategy, customer experience, data, marketing, IT and commerce.

SXSW diary: nothing feels radical anymore
SXSW diary: nothing feels radical anymore

Laura Jordan Bambach

Laura Jordan Bambach, chief creative officer at Mr President, is sharing her daily highlights from South by Southwest Interactive.

Wins this week: Vodafone, Nytol and Virgin Money
Wins this week: Vodafone, Nytol and Virgin Money

Staff

Campaign's weekly roundup of account moves across advertising and media

Tips from the top with Peter Souter: Part two
Promoted
Tips from the top with Peter Souter: Part two

RedSofa

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

The Work

Sloggi
Sloggi "Try my bra" by MullenLowe

Susan Billinge

Sloggi's latest campaign for the Wow bra plays on the brand's reputation for providing "true comfort" in the bodywear category.

iZettle
iZettle "The start of the beautiful game" by Round & Round

Card payment service iZettle is rolling out three TV ads as part of its "Do your thing" campaign that champions the bravery of small businesses.

More

TRENDING

Why Cosabella replaced its agency with AI and will never go back to humans
Why Cosabella replaced its agency with AI and will never go back to humans

Emily Tan

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

The agencies that came top of the class in Campaign's School Reports
The agencies that came top of the class in Campaign's School Reports

Jeremy Lee

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

First large format landscape digital screen network connects UK's top 20 conurbations
Promoted
First large format landscape digital screen network connects UK's top 20 conurbations

Getmemedia

Cutting edge digital technology will enable brands to target millions of drivers using the country's busy motorway network

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