Friday, 17 March 2017

Google tells brands and agencies: We hear you loud and clear on ad safety | Govt, TfL, FCA, Guardian, C4 and L'Oréal pull ads from YouTube

Campaign: Media

Campaign: Media
March 17, 2017
Media news and analysis, powered by Media Week
Google tells brands and agencies: We hear you loud and clear on ad safety
Google tells brands and agencies: We hear you loud and clear on ad safety

Simon Gwynn

Google can and will do more to protect advertisers from appearing next to controversial content, its UK managing director Ronan Harris has stated a blog post.

Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube
Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube

Gurjit Degun

The government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4 and L'Oréal have pulled their ads from YouTube.

Pete Picton to depart Mirror Online
Pete Picton to depart Mirror Online

Gurjit Degun

Pete Picton, the editorial director of the Mirror Online, is leaving in September to study for a masters degree.

Top 50 media agencies
Top 50 media agencies

Top 50 media agencies ranked by Nielsen

Brexit is having 'no effect' on ad market, M&C Saatchi chief claims
Brexit is having 'no effect' on ad market, M&C Saatchi chief claims

Gideon Spanier

M&C Saatchi, the ad agency group that worked on the ill-fated Remain campaign last year, has seen "no Brexit effect at all" on its UK business since the vote.

Posterscope deploys AI to help brands optimise their OOH hourly
Posterscope deploys AI to help brands optimise their OOH hourly

Emily Tan

Posterscope has added an AI-powered feature to its programmatic platform that will allow advertisers to optimise out-of-home advertising on an hourly basis.

Media needs constructive dialogue to end the vicious circle of mistrust
Media needs constructive dialogue to end the vicious circle of mistrust

Andrew Mortimer

It's time for all sides in the debate over media transparency to have an honest dialogue and treat each other with respect, says Sky's Andrew Mortimer.

Building brands with emotion: satisfaction over time
Promoted
Building brands with emotion: satisfaction over time

Mark Stringer, PrettyGreen

Nothing boosts brands like creating the most memorable experiences

Building brands with emotion: changing the world with a sweater
Promoted
Building brands with emotion: changing the world with a sweater

Gianluca Pastore, Benetton

Benetton, which has long been both castigated and lauded for using shocking images in ads to sell its products, lays out its rationale for doing so.

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