Team GB head of marketing: Storytelling sits at the heart of our strategy | AB InBev to go 100% renewable by 2025 | Marketers must tell their boards '60% of programmatic spend is wasted'

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Campaign: Brands March 29, 2017

Brand news and analysis, powered by Marketing Team GB head of marketing: Storytelling sits at the heart of our strategy Leah Davis There is an increasing interest in delivering content outside the direct live competition window, which is aiding our ambition to become an always-on sports brand. AB InBev to go 100% renewable by 2025 Ben Bold Anheuser-Busch InBev has said it will source 100% of its energy from renewable sources by 2025, an announcement that comes as US president Donald Trump attempts to dismantle Barack Obama's environmental legislation. Marketers must tell their boards '60% of programmatic spend is wasted' Gideon Spanier Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability. Redefining private space Nicola Kemp Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands. Uber management 78% male and 77% white, reveals diversity report Ben Bold Uber employs a smaller percentage of women in management and technical positions than many of the other Silicon Valley-based tech firms, the company's own diversity report has revealed. Britvic launches Robinson's Refresh'd brand for health-conscious on-the-go consumers Ben Bold Britvic is launching another Robinsons brand variant dubbed Refresh'd, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring water mixed with real fruit and no added sugar. Urban Vision launches air-cleaning billboards in London Emily Tan Italian out-home-home company, Urban Vision, has put up pollution-fighting billboards in London's Leicester Square and Shepherd's Bush. Who's behind those bizarre Nike spoof ads? Surprise: It's Nike. Kathryn Luttner To celebrate the anniversary of the Air Max 1, the brand recruited artists Ava Nirui and Alex Lee to produce some enigmatic creative. Argos rapped for failure to estimate PlayStation promo demand Ben Bold Argos fell foul of the UK advertising code over ads for a PlayStation 4 bundle promotion because the retailer failed to predict and meet demand, forcing it to withdraw one of the ads, the regulator has ruled. Movers and shakers: Publicis London, Coca-Cola, DMS, Malmaison and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech Promoted Brand experiences - more than just a moment in time PrettyGreen Five ways in which brands can harness the power of positive experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Product Manager Up to c.£40k + bonus, pension & medical cover Alpro, Birmingham, West Midlands Direct Marketing Manager £45000 per annum + Benefits Bodhi Resourcing, London, City of London Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Senior Account Director - Events Negotiable The Great & The Good, London Brand Marketing Manager Up to c.£65k + bonus, car or allowance & benefits Ricola, Midlands based – office or home, flexible base Brand Manager Competitive package to attract talent Slimfast, M4/M3 corridors Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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