Monday, 13 March 2017

Dave Buonaguidi responds to a critical working mum

Campaign 18:05

Campaign 18:05
March 13, 2017
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Dave Buonaguidi replies to 'This is bullshit', an open letter to adland by a working mum
Dave Buonaguidi replies to 'This is bullshit', an open letter to adland by a working mum

Staff

Dave Buonaguidi, the chief creative officer at Crispin Porter & Bogusky London, replies to the letter writer who took a swipe at the returner scheme his agency has signed up to.

Tech
Facebook launches third Snapchat clone
Facebook launches third Snapchat clone

Emily Tan

After Instagram Stories and WhatsApp Status, Facebook has just added Snapchat like features to its main chat platform, Messenger.

Advertising
Sorrell calls out Google on 'lack of responsibility' for brand safety
Sorrell calls out Google on 'lack of responsibility' for brand safety

Gurjit Degun

Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety.

Marketing
Why Fruit Shoot is shunning 'perfect' children for its first global ad
Why Fruit Shoot is shunning 'perfect' children for its first global ad

Simon Gwynn

Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit Shoot has said.

Media
The customer is king in Netflix's TV world
The customer is king in Netflix's TV world

Gideon Spanier

The streaming service believes ads hinder the user experience and is sticking to its subscriber model.

 

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IOC appoints Publicis for 2018 Winter Olympics global campaign

The International Olympic Committee has appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea.

Tips from the top with Peter Souter: Part two
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In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

Building brands with emotion: wake up to mood music
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Building brands with emotion: wake up to mood music

Mark Barber, Radiocentre

As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power?

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