Yorkshire Tea enlists celebs in biggest-ever campaign | Is Snap worth its valuation?

View in web browser | Add to safe senders list

Campaign 18:05 March 02, 2017

The five things you need to know today Most read Yorkshire Tea enlists celebs in biggest-ever campaign Brittaney Kiefer Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. Tech Is Snap worth its valuation given its advertising proposition? Emily Tan Despite strong ad revenue, Snapchat is seeing widening losses and slower user growth. Advertising Tesco launches 'purpose-driven' campaign to tackle food waste Omar Oakes Tesco has launched its first press campaign about its commitment to tackle food waste, with chief executive Dave Lewis hailing a "purpose-driven" brand purpose as a way of building consumer trust. Marketing Mother partners Pippa Dunn for marketing joint venture Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands. Media Murdoch praises UK public-service TV as he 'sells' Sky takeover Gideon Spanier James Murdoch has praised Britain's public service broadcasting output and record of "impartial news" but warned of a fast-changing, super-competitive global market as he sold the virtues of his planned acquisition of Sky. Also in the news Don't give marketers all your ideas, Leonard says Nils Leonard, former chairman and chief creative officer of Grey London, has called on the advertising industry to be more entrepreneurial, as he unveils his own coffee brand. P&G launches equal pay campaign ahead of International Women's Day Procter & Gamble is adding its bit to the fight for equal pay with a new corporate ad, launched in the run-up to International Women's Day. Carlsberg kicks off global media pitch Carlsberg is reviewing its global media planning and buying requirements. Promoted January's Aerial Awards winner: KFC 'Money' Radiocentre Why January's winner hits all the right notes... Promoted The time is now to work in shopper strategy Lisa Gills Lisa Gills, associate director of planning & strategy at DNA Recruit, discusses the lack of planning talent and why it's worth having shopper strategy expertise on your CV If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director £85000 - £90000 per annum The Great & The Good, London Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, London, City of London Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Research & Insight Project Manager Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow Communications Executive Competitive Muller, Aldershot Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000