Yorkshire Tea enlists celebs in 'ballsy' campaign | Don't give marketers all your ideas

 

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Campaign: Agencies March 02, 2017

Yorkshire Tea enlists celebs in biggest-ever campaign Brittaney Kiefer Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. Don't give marketers all your ideas, Leonard says Kate Magee Nils Leonard, former chairman and chief creative officer of Grey London, has called on the advertising industry to be more entrepreneurial, as he unveils his own coffee brand. Buchanan and Farnhill get wider roles in Publicis rejig Kate Magee Publicis UK has restructured its management team, promoting Karen Buchanan to chairman and Nick Farnhill to chief executive of Publicis London. Mother partners Pippa Dunn for marketing joint venture Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands. Russell & Bromley hunts digital agency Omar Oakes Russell & Bromley, the 137-year-old retailer whose shoes are a favourite of Theresa May, is looking for a digital agency to help grow its ecommerce business. Karmarama hires Brian Williams to form ECD trio Omar Oakes Karmarama is creating a triumvirate of executive creative directors to work under chief creative officer Nik Studzinski following the agency's acquisition by consulting giant Accenture. O2 unveils blue rabbit mascot for live experiences campaign Omar Oakes O2 has unveiled a blue rabbit brand mascot in a new ad campaign promoting live experiences. Grey London's joint ECD Dom Goldman departs Kate Magee Dom Goldman, one of Grey London's executive creative directors, has left the agency. Charlie Snow steps down from MullenLowe after 17 years Omar Oakes Charlie Snow, the veteran chief strategy officer at MullenLowe Group UK who was at its predecessor DLKW from its inception, is leaving after 17 years. Production houses still best for directors, Gehrig says Brittaney Kiefer Production companies remain the best place to nurture directors despite the rise of agency production units, Kim Gehrig has suggested. Inspiration for the future Claire Beale It's a good moment to remind ourselves of how we got here and that here is a damn good place from which to navigate forward. TBWA hopes for more than luck from this deal Maisie McCabe Lucky Generals gets time and investment to support its ambitions but, crucially, TBWA gets on-the-ground talent and a boutique shop to attract global brands. P&G launches equal pay campaign ahead of International Women's Day Emily Tan Procter & Gamble is adding its bit to the fight for equal pay with a new corporate ad, launched in the run-up to International Women's Day. A beautiful film is worth a thousand pieces of cheap content Malcolm Poynton Beautifully conceived, crafted and executed film makes people weep, laugh and gasp. Cheap, snackable, knocked-up content gets a 'skip' and a shrug. A view from Dave Trott: Pareto with fries Dave Trott Ray Kroc is famous as the man who founded McDonald's. Sorrell: Trump presidency is good news for global economy Matthew Chapman Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community. Make marketing like the news, urges Saatchis' head of planning Daniel Farey-Jones Brands can produce striking creative by making marketing a bit more like the news, according to Saatchi & Saatchi London's head of planning Sam Wise. Sid Roberson tribute: A life less ordinary Sir Alan Parker An extraordinary everyman, Sid Roberson was the ultimate paradox. Sir Alan Parker pays tribute to his friend - art director, photographer, director, bodybuilder and many things besides - who died in December aged 79. Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences The Work Yorkshire Tea "Where everything's done proper" by Lucky Generals Yorkshire Tea's new celebrity-studded campaign is its "most confident" yet, says marketing director Dom Dwight. O2 "Follow the rabbit" by VCCP O2's new ad campaign by VCCP might remind viewers of a scene from Donnie Darko with Frank the Rabbit. Pick of the week: Sport England "This girl can: phenomenal women" by FCB Inferno Gurjit Degun Gurjit Degun loves the "This girl can" follow-up. Turkey of the week: Clarks "Nature IV: Redesigned. Redefined. Reborn" by BlindPig Emily Tan Emily Tan is bored and irritated by this Clarks commercial. More Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Senior Account Director - B2B integrated agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Director £60k Direct Recruitment, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater) Director of Experience Design Competitive Isobar, London (Central), London (Greater) Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London

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