Is Snap worth its valuation given its advertising proposition? | Carlsberg kicks off global media pitch

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Campaign: Media March 02, 2017

Media news and analysis, powered by Media Week Is Snap worth its valuation given its advertising proposition? Emily Tan Despite strong ad revenue, Snapchat is seeing widening losses and slower user growth. Snap's IPO sets company's value at $19.7bn Emily Tan Snap's much anticipated IPO has just managed to hit within the company's revised target valuation of $19.5bn-$22.2bn (£15.88bn-£18.08bn), at $17 a share. Carlsberg kicks off global media pitch Gurjit Degun Carlsberg is reviewing its global media planning and buying requirements. Instagram launches ads in Stories globally Emily Tan Instagram has officially launched its immersive, full-screen ads within Instagram Stories today. Channel 4 backs VR start-up content studio Omar Oakes Channel 4 has taken a minority stake in a new British virtual reality start-up studio, Parable, as the broadcaster signals its interest in the sector. Mindshare reshuffles lead programmatic roles Omar Oakes Mindshare has hired programmatic consultant Liz Salway to run the Mindshare Worldwide programmatic team after promoting Adam Ray to a newly-created global role. Xaxis sets up global product team Soon Chen Kang Xaxis has set up a global product team, to be headed by Bob Walczak, who was most recently the chief executive of Light Reaction. Consumers must stay in charge as mobile conquers all Gideon Spanier Smartphone technology has become so sophisticated since Apple's iPhone launch that it is hard to drive further innovation. Sorrell: Trump presidency is good news for global economy Matthew Chapman Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community. Facebook EMEA boss Mendelsohn: 'Culture is not a luxury' Matthew Chapman Facebook's EMEA vice-president Nicola Mendelsohn has argued building a work culture "is not a luxury" and is something that must be put at the core of a business from day one. Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress Simon Gwynn Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of what needs to happen, Vice founder Shane Smith has claimed. Men twice as likely to navigate with mobiles: what we learned about smartphones this week Emily Tan Brits use, on average, a little more than three connected devices each. In 2012, they were using just two. This is just one finding from a slew of reports that were released this week in conjunction with Mobile World Congress. What shorter ad formats mean for advertisers Jon Appleby Jon Appleby, the online video director at Havas Media Group, outlines what YouTube's latest directive will mean for advertisers. Why is transformation important for brands and agencies? Sue Unerman Stay agile to keep your competitive advantage, writes the chief transformation officer at MediaCom. Why content activism can save brands from the tyranny of always-on Ria Campbell Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Showtime brings 'Twin Peaks' diner to SXSW Ilyse Liffreing The cable network is promoting the return of the cult classic with coffee and cherry pie. Promoted Right place, right time: why your next event won't be a waste of space Getmemedia From museums to mezzanines, cinemas to cellars, searching for and finding the perfect venue just got a whole lot easier Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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