100 years of British advertising | Behind the scenes of Yorkshire Tea's campaign | The human cost to team solutions

 

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Campaign: Agencies March 06, 2017

Celebrating 100 years of iconic British advertising John Tylee As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years - from wartime posters to the 1960s 'golden age' to a drumming gorilla. Chips at the Savoy: look to different educational backgrounds for real diversity Simon Redican To truly reflect society and encourage diversity of thought, our industry needs to include people from different educational backgrounds. Campaign TV: Behind the scenes of Lucky Generals' Yorkshire Tea campaign Georgina Brazier Campaign spoke to Lucky Generals and brand owner Taylors of Harrogate about the making of the new Yorkshire Tea ads. Agencies' bundled team solutions have a human cost Jeremy Lee With holding companies offering bundled team solutions to advertisers, the people who work on such accounts are often just human collateral. Private view: And the Oscar goes to... (with Rodrigo Sobral and Ian Haworth) R/GA's Rodrigo Sobral and Wunderman's Ian Haworth review ads from TfL, The Climate Coalition, Skoda, Coco de Mer and Galaxy. For the first time, Dove brings women from all over the world together in update to 'Real Beauty' campaign Ilyse Liffreing Thirty-two women from 15 countries are featured in photographs by Mario Testino. Review recap: Carlsberg, Russell & Bromley Staff Campaign's weekly round-up of live account reviews across advertising and media Time for tech industry to end its bro-culture Marie Stafford The European director for J Walter Thompson's The Innovation Group highlights the lack of diversity at Mobile World Congress. Waterstones' 'local' look may endanger brand's hard-won turnaround Peter Zillig Cheil London's chief executive says Waterstones may want to involve more fact and less fiction in its branding approach. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... The Work Labour Party "Tax dodgers" by Krow Communications Tax dodgers have been given the dreaded yellow card in Krow's second ad for the Labour Party since winning its creative account last year. More TRENDING Reclaim the internet Chris Clarke Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. Yorkshire Tea enlists celebs in biggest-ever campaign Brittaney Kiefer Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. Promoted Put your brand's eggs in one basket this Easter Getmemedia Sponsoring the York Easter Family Festival is a fantastic opportunity to raise brand awareness If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Director (Business/Strategy/Creative) Salary - £Competitive + bonus + enticing benefits Mavis Recruitment, London (Central), London (Greater) Client Services Director - B2B Demand Generation Comms Agency £85-120k plus benefits The Jefferson Group, Central London Proposal Writer - RFP/RFI - Financial Services £50000 - £55000 per annum + 6 month FTC contract Regan & Dean Recruitment Limited, London Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater) Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater) Director of Experience Design Competitive Isobar, London (Central), London (Greater)

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