Marketers must tell their boards '60% of programmatic spend is wasted' | C4 to remain public but may be forced to relocate

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Campaign Breakfast Briefing March 29, 2017

Marketers must tell their boards '60% of programmatic spend is wasted' Gideon Spanier Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability. Channel 4 to remain public but may be forced to relocate Ben Bold Channel 4 will retain its status as a public broadcaster but has been ordered to relocate some or all of its operations outside of London, following a government review. Uber management 78% male and 77% white, reveals diversity report Ben Bold Uber employs a smaller percentage of women in management and technical positions than many of the other Silicon Valley-based tech firms, the company's own diversity report has revealed. Argos rapped for failure to estimate PlayStation promo demand Ben Bold Argos fell foul of the UK advertising code over ads for a PlayStation 4 bundle promotion because the retailer failed to predict and meet demand, forcing it to withdraw one of the ads, the regulator has ruled. Britvic launches Robinson's Refresh'd brand for health-conscious on-the-go consumers Ben Bold Britvic is launching another Robinsons brand variant dubbed Refresh'd, a ready-to-drink squash made using 100% naturally-sourced ingredients and containing spring water mixed with real fruit and no added sugar. Rubicon Project hits back against Guardian lawsuit Emily Tan Rubicon Project has insisted that it had disclosed its buyer fees in a contract signed with The Guardian more than a year ago and intends to vigorously contest the publisher's lawsuit in court. Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... Promoted The Thinkboxes: January/February 2017 Thinkbox Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Brand Marketing Manager Around £47,000 + car, bonus, pension & healthcare Slimfast, Ascot, Berkshire Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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