Saturday, 25 March 2017

Saturday Edition: The 'face of advertising' revealed as a young white man | Google's Matt Brittin apologises to industry over ad placement | Havas UK pulls Google and YouTube adspend

 

Campaign: Agencies

Campaign: Agencies
March 25, 2017
The 'face of advertising' revealed as a young white man
The 'face of advertising' revealed as a young white man

Kate Magee

The average face of attendees at Advertising Week Europe this year is that of a young, white man, it has been revealed.

Google's Matt Brittin apologises to industry over ad placement
Google's Matt Brittin apologises to industry over ad placement

Daniel Farey-Jones

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Havas UK pulls Google and YouTube adspend
Havas UK pulls Google and YouTube adspend

Gemma Charles

Havas UK has pulled its entire media spend from Google's display network and YouTube.

Publicis London poaches A&E/DDB's Dom Boyd to be CSO
Publicis London poaches A&E/DDB's Dom Boyd to be CSO

Kate Magee

Publicis London has appointed Adam & Eve/DDB's Dom Boyd as its chief strategy officer.

M&S new ad strategy with Grey will be based on attitude, not age
M&S new ad strategy with Grey will be based on attitude, not age

Simon Gwynn

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

Scheckner warns Advertising Week Europe could move from London because of Brexit
Scheckner warns Advertising Week Europe could move from London because of Brexit

Gideon Spanier

The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit.

Coty appoints Adam & Eve/DDB for Max Factor global creative account
Coty appoints Adam & Eve/DDB for Max Factor global creative account

Kate Magee

Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the make-up brand.

Top ten takeaways from Advertising Week Europe 2017
Top ten takeaways from Advertising Week Europe 2017

Staff

Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

Movers and shakers: DigitasLBi, London Evening Standard, Isobar, Trinity Mirror
Movers and shakers: DigitasLBi, London Evening Standard, Isobar, Trinity Mirror

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Michael Roth: IPG will not 'do a Havas' and pull Google spend
Michael Roth: IPG will not 'do a Havas' and pull Google spend

Sonoo Singh

Interpublic chairman and chief executive Michael Roth lamented the duopoly of Google and Facebook at an Advertising Week Europe session today but said IPG would "not do a Havas" and freeze advertising on Google.

Are your ads working? Consumers tell all...
Promoted
Are your ads working? Consumers tell all...

Georganna Simpson

Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think...

The Thinkboxes: January/February 2017
Promoted
The Thinkboxes: January/February 2017

Thinkbox

Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better?

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