Advertisers call summit meeting with YouTube over brand safety | Guardian sets 'unusual' precedent with Rubicon Project lawsuit

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Campaign: Media March 28, 2017

Media news and analysis, powered by Media Week Top British advertisers call summit meeting with YouTube over brand safety Gideon Spanier About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis. Guardian sets 'unusual' precedent with Rubicon Project lawsuit Emily Tan The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual on "any dimension", according to Nick Manning, chief strategy officer at Ebiquity. Haymarket invests £50m to launch car business Haymarket Automotive Gideon Spanier Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a new division, Haymarket Automotive. Advertising aligned with news media '85% more likely to attract new customers' Ben Bold Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks. Donald Trump's favorite TV shows are charging more for ads I-Hsien Sherwood But trying to get an ad in front of the president is still a losing game. Will more advertisers set up in-house trading desks? Gideon Spanier Agencies could be sidelined if brands take media matters into their own hands, Gideon Spanier writes. Promoted The future of content: the agency, the media owner and the influencer Edward Craig Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media. Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Business Development Director - Media Up to £50,000 + com ote £65,000+ + car + bens inc healthcare b3-media, West Sussex Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Digital Advertising Sales Executive Competitive Smartology, London Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Head of Planning £50,278 –£51,517 Department of Health, London (Central), London (Greater) Account Executive - Sales Up to £35,000 plus bonus Onroot, London (Central), London (Greater)

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