C4 study claims broadcaster VOD is 20% cheaper than YouTube | The latest from #AWEurope

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Campaign 18:05 March 21, 2017

The five things you need to know today Most read Channel 4 study claims broadcaster VOD is 20% cheaper than YouTube Simon Gwynn New research commissioned by Channel 4 has found that the effective cost per thousand views on broadcasters' video-on-demand platforms is far cheaper than the equivalent cost on YouTube or Facebook. Tech Spotify urges brands to embrace 'streaming state of mind' Nicola Kemp Spotify is urging brands to better capitalise on the emotional power of music in the moment. Advertising What the industry can learn from the top TV ads of 2016 Sam Davis and Chris Fagan The best-performing TV ads share four crucial characteristics that help them stand out from the crowd. Nielsen's Sam Davis and Chris Fagan explain what makes these spots so effective. Marketing Just Eat marketing boss: TV is the single biggest driver to my business Sonoo Singh TV is Just Eat's biggest driver of growth with ads on the medium generating one million app downloads for the takeaway delivery company, its global chief marketing officer told Advertising Week Europe 2017. Media Media planning is suffering a shortage of storytellers Daniel Farey-Jones The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday. Also in the news Unilever 'not affected' by YouTube terror ad issues, says Keith Weed Unilever has not pulled ads from YouTube content in the UK but is tracking the issue, according to its chief marketing and communications officer Keith Weed, who helped Google's Matt Brittin negotiate tough questioning from the national media at Advertising Week Europe. From internet to splinternet: why there's something wrong with the web The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW. The 'face of advertising' revealed as a young white man The average face of attendees at Advertising Week Europe this year is that of a young, white man, it has been revealed. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Manager £35000 - £38000 per annum Twist Recruitment, London Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Account Manager £30k - £32k + excellent benefits MODA consult, London (Central), London (Greater) Account Manager £27k - £30k + excellent benefits MODA consult, London (Central), London (Greater) Agency Account Manager - Digital/Experiential £28000 - £32000 per annum Regan & Dean Recruitment Limited, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking

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