Friday 31 March 2017

Fabula closes after five years and blames 'tough' market for small indies | EE's new campaign tours UK to trumpet 4G benefits | Cadbury calls ad account review

 

Campaign: Agencies

Campaign: Agencies
March 31, 2017
Fabula closes after five years and blames 'tough' market for small indies
Fabula closes after five years and blames 'tough' market for small indies

Ben Bold

Ad independent Fabula has made the decision to close its doors to business after management questioned its future as a small independent in a "tougher", "more project based" marketplace.

EE's new campaign tours UK to trumpet 4G benefits
EE's new campaign tours UK to trumpet 4G benefits

Ben Bold

EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt.

Cadbury calls ad account review
Cadbury calls ad account review

Gurjit Degun

Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert.

Premier League launches first unsponsored TV ad
Premier League launches first unsponsored TV ad

Ben Bold

The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again.

Why Grey is changing its name to Valenstein & Fatt
Why Grey is changing its name to Valenstein & Fatt

Vicki Maguire

This week, Grey London becomes Valenstein & Fatt. A small change but a big statement in support of diversity.

The agency model is changing. Embrace it and disrupt
The agency model is changing. Embrace it and disrupt

Mark Boyd

If independent ad agencies are reporting regular pitch lists of 15 peer agencies, if everyone looks the same, do something different. Zag. Disrupt.

Who will win the creative talent war?
Who will win the creative talent war?

Andrew Dimitriou

Brexit has already sparked a surge of UK applicants for jobs on the continent, says Y&R Europe's president.

Cancer Research UK invites smokers to puff into bus shelter
Cancer Research UK invites smokers to puff into bus shelter

Ben Bold

Cancer Research UK has created an interactive outdoor poster that encourages smokers to blow into a circle and see how smoking has affected their breathing.

Jellyfish to open seventh global office in Barcelona
Jellyfish to open seventh global office in Barcelona

Ben Bold

Jellyfish is launching a Barcelona office in April, marking its seventh global location and its first in continental Europe.

Y&R taps Grey's Markwick for global commercial and production role
Y&R taps Grey's Markwick for global commercial and production role

Omar Oakes

Y&R has appointed Janet Markwick, Grey's chief commercial officer for EMEA, to drive the expansion of the WPP network's production capabilities.

Cannes Lions urged to change trophy to promote gender equality in advertising
Cannes Lions urged to change trophy to promote gender equality in advertising

Kate Magee

Crispin Porter & Bogusky London and Creative Equals have launched a bid to get the Cannes Lions Festival of Creativity organisers to adopt a new trophy for all winners in 2017.

Creative Equals launches recruitment charter to foster diversity
Creative Equals launches recruitment charter to foster diversity

Kate Magee

Creative Equals has launched a seven-point charter to encourage the recruitment industry to hire more diverse people.

Ask Bullmore: The new CEO wants a fresh start. How can I talk him out of it?
Ask Bullmore: The new CEO wants a fresh start. How can I talk him out of it?

Jeremy Bullmore

Campaign's agony uncle answers your career dilemmas.

Creative Tech Awards: Deadline extended to April 13
Creative Tech Awards: Deadline extended to April 13

Emily Tan

The deadline to enter the Creative Tech Awards has been extended from 30 March to midnight on 13 April.

The history of advertising in quite a few objects: No 187: Pat Weaver's 'magazine concept'
Wins this week: Tim Hortons, Unicef, Dulux
Wins this week: Tim Hortons, Unicef, Dulux

Staff

Campaign's weekly round-up of account moves across advertising and media.

Thinkboxes winner January/February 2017: Sport England
Promoted
Thinkboxes winner January/February 2017: Sport England

Winner for January/February 2017

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

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