Thursday, 9 March 2017

Can you work in advertising and still have a life?

 

Campaign: Agencies

Campaign: Agencies
March 09, 2017
Is it possible to work in advertising and still have a life?
Is it possible to work in advertising and still have a life?

Nicola Kemp

The empty rhetoric of 'work hard, play hard' is falling out of favour - the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.

Caroline Pay joins Grey to form all-female creative leadership team
Caroline Pay joins Grey to form all-female creative leadership team

Kate Magee

Grey London has hired Caroline Pay to run its creative department alongside Vicki Maguire.

In search of sanity: a candid tale of battling mental health in adland
In search of sanity: a candid tale of battling mental health in adland

Graeme Douglas

The ad industry is a Petri dish for breeding mental-health issues, says the strategy partner at Bountiful Cow.

'This is bullshit': an open letter to adland from a working mum
'This is bullshit': an open letter to adland from a working mum

An open letter about the recent focus on working mothers in advertising and what this really means

Dairy trade unites for marketing drive
Dairy trade unites for marketing drive

Maisie McCabe

The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers.

Domino's kicks off creative contest
Domino's kicks off creative contest

Omar Oakes

Domino's is reviewing its above-the-line business in the UK, with incumbent Iris declining to repitch.

Vizeum is biggest riser in agency billings rankings
Vizeum is biggest riser in agency billings rankings

Gurjit Degun

Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in 2016.

Let's move beyond box-ticking
Let's move beyond box-ticking

Claire Beale

It's time to turn the gender and diversity debates more effectively on the work sent out into the real world.

Candy Crush owner King calls ad pitch
Candy Crush owner King calls ad pitch

Gurjit Degun

The owner of Candy Crush Saga is reviewing its global creative account following its 2015 sale to gaming giant Activision.

Change, not talk, is what diversity needs
Change, not talk, is what diversity needs

Nicola Kemp

Brands, ad agencies and media owners need to start creating meaningful change in gender diversity instead of just talking about it, industry leaders have said.

Guinness appoints R/GA as digital agency of record
Guinness appoints R/GA as digital agency of record

Gurjit Degun

Guinness, the stout brand owned by Diageo, has added R/GA London to its roster of agencies after a competitive pitch process.

Lord Puttnam warns ad industry: trust is the most urgent task ahead
Lord Puttnam warns ad industry: trust is the most urgent task ahead

Omar Oakes

Advertising must rebuild trust with consumers, warned Lord Puttnam in a speech to industry leaders last night.

Building brands with emotion: wake up to mood music
Promoted
Building brands with emotion: wake up to mood music

Mark Barber, Radiocentre

As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power?

The Work

Pick of the week: Time to Change
Pick of the week: Time to Change "Be in your mate's corner" by Ogilvy & Mather London

Maisie McCabe

The Time to Change ad makes Maisie McCabe hopeful about future attitudes to mental health.

Turkey of the week: Labour Party
Turkey of the week: Labour Party "Tax dodgers" by Krow

Omar Oakes

Omar Oakes was left unenthused by this attack on tax dodgers from Labour - Krow's second ad for the party.

Childline
Childline "Things guys don't talk about" by Don't Panic

Childline is trying to empower boys to seek support for suicidal feelings in a new campaign created by Don't Panic.

Direct Line
Direct Line "Cocoa" by Saatchi & Saatchi London

Susan Billinge

Harvey Keitel returns as Winston Wolf, ever-ready to fix the problems of Direct Line's clients.

More

ALSO IN THE NEWS

A view from Dave Trott: Double your money
A view from Dave Trott: Double your money

Dave Trott

In 1913, Henry Ford's business was successful, but not as successful as he wanted.

Maxus, MullenLowe and Ascential leaders recognised for fighting gender inequality in the workplace
Maxus, MullenLowe and Ascential leaders recognised for fighting gender inequality in the workplace

Emily Tan

Nick Baughan of Maxus, Tom Knox of MullenLowe and Philip Thomas of Ascential were selected by Management Today and the Women's Business Council as male leaders who are tackling inequality at work.

Agencies 'happy' with performance-related pay
Agencies 'happy' with performance-related pay

Omar Oakes

Two-thirds of ad agencies claim to be "happy" that their fees are linked to performance in a study of how they plan to future-proof themselves.

Top ten ads most-watched by women across the world
Top ten ads most-watched by women across the world

Alex Player

YouTube announces the top ten most-watched ads by women across the globe of all time and, perhaps surprisingly, Always' "#LikeAGirl" is not number one despite claiming two spots.

A strange history of the party political broadcast
A strange history of the party political broadcast

John Quarrey

Party political broadcasts have been infiltrating living rooms since 1924, with some good, some hilarious and some downright weird results.

Artists turn ashes from Glasgow School of Art into new artworks
Artists turn ashes from Glasgow School of Art into new artworks

Giles Hepworth and Bill Hartley

JWT asked artists including Alison Watt, Antony Gormley and Grayson Perry to create new work from the ashes of The Glasgow School of Art.

The art of attention in the digital age
Promoted
The art of attention in the digital age

Stuart Derrick

Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture

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