Creativity's female future | Cadbury calls ad account review | Radio row over Brut plug shows peril of mixing journalism and brands

View in web browser | Add to safe senders list

Campaign 18:05 March 30, 2017

The five things you need to know today Most read Creativity's female future Ali Hanan Ali Hanan, founder and chief executive of Creative Equals, introduces 30 female creative trailblazers on course to be the industry leaders of tomorrow. Tech Video brand safety increases despite current YouTube crisis Emily Tan The risk of ads being served next to content deemed inappropriate to brands has actually decreased globally from the first half of last year, from 11.2%, overall, to 8.9% in the second half of 2016. Advertising Cadbury calls ad account review Gurjit Degun Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert. Marketing Row over Brut plug on Radio 4 shows peril of mixing journalism and brands Grant Feller BBC Today's Garry Richardson told everyone he was speaking to a cricketer, "in conjunction with Brut aftershave who he is an ambassador for". Media Broadcasters boosted by YouTube brand boycott Gideon Spanier Channel 4, ITV and Sky have seen a jump in ad revenues for their video-on-demand platforms as a result of advertisers boycotting YouTube. Also in the news A view from Dave Trott: The Chairman's Wife Syndrome In New York, they used to have an expression for the way clients buy ads from agencies. It was called the Chairman's Wife Syndrome. Sky tops adspend table as major retailers tighten belts Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed. Cancer Research UK invites smokers to puff into bus shelter Cancer Research UK has created an interactive outdoor poster that encourages smokers to blow into a circle and see how smoking has affected their breathing. Promoted Brand experiences - more than just a moment in time PrettyGreen Five ways in which brands can harness the power of positive experiences Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000