Thursday, 16 March 2017

Daren Rubins quits PHD to lead Lighthouse | Campaign School Reports

Campaign: Media

Campaign: Media
March 16, 2017
Media news and analysis, powered by Media Week
Daren Rubins quits PHD to lead Lighthouse
Daren Rubins quits PHD to lead Lighthouse

Gideon Spanier

Daren Rubins has quit as chief executive of PHD to become chief executive of The Lighthouse Company.

Welcome to Campaign's School Reports 2017
Welcome to Campaign's School Reports 2017

Claire Beale

Looking back on the rollercoaster of 2016, holding on tight and keeping a straight course was actually quite some achievement.

Verica Djurdjevic named PHD UK chief executive
Verica Djurdjevic named PHD UK chief executive

Gideon Spanier

Verica Djurdjevic says "doing great work for clients" and promoting "a great sense of team" at PHD will be her biggest motivators when she takes over as UK chief executive next month.

Peugeot/Citroën owner calls £500m media pitch
Peugeot/Citroën owner calls £500m media pitch

Gideon Spanier

The owner of Peugeot and Citroën has launched an estimated £500m global media review.

Barclays puts media up for review
Barclays puts media up for review

Gideon Spanier

Maxus is on alert as Barclays has called an estimated £60m global media review.

Accenture's next move: in-house trading desks
Accenture's next move: in-house trading desks

Gideon Spanier

Accenture Interactive's move to help brands set up in-house media trading desks is "a big disruption" that potentially threatens media agencies, according to Pippa Dunn, the former chief marketing officer of EE.

How do we decide which decisions to leave in the hands of robots?
How do we decide which decisions to leave in the hands of robots?

Sue Unerman

Understanding how our brains compare with machines when making split second judgments is crucial.

Sky Media launches second phase of programmatic testing
Sky Media launches second phase of programmatic testing

Gurjit Degun

Sky Media, the ad sales division of Sky, is expanding the inventory and platforms available for programmatic buying as it launches its second testing phase.

Still inconvenient: Al Gore returns with second climate change film
Still inconvenient: Al Gore returns with second climate change film

Simon Gwynn

Former US vice-president Al Gore will appear at Advertising Week Europe next week to discuss his new documentary, An Inconvenient Sequel: Truth To Power.

Sound advice: How to reach new audiences through streaming audio
Promoted
Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

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